Brand Tone

Customer-centric, service-oriented, value-driven, confident, professional, reliable, accessible, and supportive.

Brand Values

• •Customer Satisfaction
• •Quality
• •Value for Money
• •Reliability and Trust
• •Expertise and Guidance
• •Flexibility

Best Practices

• •Always Emphasize Value and Quality Together: Consistently pair messages about competitive pricing (like the "Price Beat + Extra 5% Off") with reminders of their commitment to "high-quality manufacturing" and "exceptional quality."
• •Highlight Customer Support and Expertise: Regularly include phrases that speak to their "friendly service," "dedicated team," "expert showroom assistance," and "worry-free after-sales support." Mention the Sydney-based team and quick resolution times.
• •Instil Confidence with Guarantees: Make the "365-Day Return Policy" and "Price Beat Guarantee" prominent and clear in relevant communications to build trust and reduce purchase anxiety.
• •Focus on Solutions and Benefits: Instead of just listing products, explain how MyHomeware helps customers achieve their dream renovations smoothly (e.g., "avoid project delays," "avoid costly errors," "shop with confidence").
• •Maintain a Professional yet Accessible Voice: Use clear, straightforward language that is professional but also welcoming and easy for homeowners and trade professionals alike to understand. Avoid overly technical jargon where possible, or explain it clearly. Reinforce accessibility through mentions of their various support channels.

Social Perception

Highly rated by customers, trusted by professionals, seen as a go-to for bathroom/kitchen renovations, reliable and customer-focused.

Copy Examples

• •Headline: Your Dream Bathroom, Without the Delay. Quality In Stock, Expert Advice On Hand. Body: At MyHomeware, we combine unbeatable value with exceptional quality bathroom and kitchen supplies. With over 80% of popular products in stock and a Sydney-based team ready to help, your renovation is in safe hands. Visit our showroom or shop online with confidence – backed by our Price Beat + Extra 5% Off policy!
• •Headline: Renovate with Confidence: 365-Day Returns & Price Beat Guarantee! Body: Choosing the right fittings can be daunting. That's why MyHomeware offers an industry-leading 365-day return policy and expert consultations. Found a better price? We'll beat it by an extra 5%! Quality products, dedicated support, and the best value – that's our promise.
• •Headline: Don't Just Renovate, Elevate. Premium to Affordable, All Under One Roof. Body: MyHomeware is your partner in creating stunning, functional spaces. From affordable essentials to high-end luxury, discover a vast range of bathroom and kitchen solutions. Our Sydney team offers friendly advice and ensures most issues are resolved within 2 working days. Start your project with MyHomeware today.
• •Headline: The Secret to a Stress-Free Renovation? A Supplier You Can Trust. Body: Thousands of Aussie builders and homeowners trust MyHomeware for quality, value, and reliability. With a huge 5,000sqm Sydney warehouse, most items are ready for immediate collection or fast dispatch. Plus, enjoy our Price Beat Guarantee and dedicated after-sales support.
• •Headline: Expert Advice, Unbeatable Prices. Your Perfect Bathroom Starts Here. Body: Unsure where to begin? Book a FREE 1-on-1 consultation with our MyHomeware showroom experts in North Rocks, NSW. We’ll guide you through our extensive range of quality bathroom and kitchen products, ensuring you get the best deal with our Price Beat + Extra 5% Off policy.