Brand Tone

aspirational yet accessible, using encouraging and empowering language, scientific-sounding but simplified, and problem-solution oriented

Brand Values

• •Accessibility: Bringing professional cosmetology services into the comfort of customers' homes.
• •Effectiveness & Technology: Emphasizing clinically and scientifically proven results and advanced technology.
• •Convenience & Empowerment: Focusing on saving time and money, and offering freedom from traditional, often painful, beauty methods.
• •Quality Curation: Committing to offering effective and reliable products from carefully selected brands.

Best Practices

• •Lead with the Solution: Always start by identifying a common beauty problem to immediately grab the audience's attention and make the product relevant.
• •Balance Science with Simplicity: Use credible technical terms to build authority, but immediately explain the benefit in simple, accessible language.
• •Emphasize Empowerment and Savings: Consistently frame products as smart, one-time investments that save customers money and time compared to recurring salon costs.
• •Incorporate Customer Testimonials: Weave direct quotes or summarized results from customer reviews into the copy to add powerful social proof.
• •Maintain an Aspirational Yet Attainable Tone: Use words that evoke a sense of luxury and ideal results, but ground them in the convenience and reality of at-home use, making the desired outcome feel both desirable and achievable.

Social Perception

Largely positive, with customers satisfied with product results and viewing the brand as a legitimate and more affordable alternative to salon treatments. Perception is primarily shaped by the brand itself due to limited external presence, though some technical reviews advise caution while affirming legitimacy.

Copy Examples

• •Tired of the endless cycle of shaving and waxing? Your forever-smooth skin is just a flash away. Experience salon-level results from your sofa with our certified IPL handset. No appointments, no pain just freedom.
• •Unlock your skin's true potential. Our Lumi Light Therapy Mask uses clinically proven red, blue, and yellow light to target everything from fine lines to acne. It's the 10-minute at-home facial that transforms your skin from the inside out.
• •Why book a salon when you can be the expert? My Home Skin brings professional cosmetology to you. Effective, affordable, and always on your schedule.
• •We've curated the best of Korean skincare so you don't have to. This collection of powerhouse serums and creams works in perfect harmony with our beauty tools to hydrate, soothe, and give you that post-facial glow, every day.
• •Ingrown hairs and razor burn are officially cancelled. Our IPL device not only removes hair but helps prevent the irritation that comes with it. Get ready for effortlessly smooth, clear skin on any body part.