Brand Tone

Personal, Inspirational, and Cozy

Brand Values

• •Personalization & Individuality
• •Coziness & Comfort ('Mysigt')
• •Quality & Character
• •Customer Satisfaction
• •Accessibility (in terms of creating a beautiful home)

Best Practices

• •Consistently use 'your home,' 'your style,' 'your story' to reinforce the 'My Way' aspect.
• •Incorporate words like 'cozy,' 'mysigt,' 'personal,' 'unique,' 'character,' and 'heart' to reflect core values.
• •Maintain a friendly, slightly informal voice using warm, welcoming language and appropriate emojis.
• •Briefly allude to the brand's origin or unique product stories to add depth and authenticity.
• •Ensure the copy complements the visual style with warm, inviting language that feels curated and thoughtful.

Social Perception

Positive, Niche & Local, Trustworthy, Aesthetically Pleasing

Copy Examples

• •Snuggle season is officially here! ✨ Make your sofa extra inviting with our new [Blanket Name] throw. Crafted for ultimate coziness, it's like a warm hug for your home. How would you style yours? #MyHomeMyWay #CozyLiving #HomeComforts
• •Your home tells your story. What does yours say? ❤️ Discover unique pieces in our [Collection Name] that blend timeless style with a personal touch. From our little shop in Hönö Klåva to your happy home. Shop now and enjoy fast delivery! [Link] #MyHomeMyWaySE #SwedishDesign #PersonalHome
• •Hello [Season]! ✨ Refresh your space and let your personality shine. Explore curated decor that makes your home truly yours, your way. #HomeDecor #MyHomeMyWay #SeasonalStyle
• •From Elin & the My Home My Way team: We believe every corner of your home should spark joy. This week, we're loving [Product Category, e.g., handcrafted ceramics] that add that perfect, personal touch. Find your new favorite and make your home even more 'you'. [Link to category]
• •A truly unique find! This vintage [Item Name] carries its own story and is ready to start a new chapter in your home. Imagine it bringing character to your [Room/Spot] – perfectly imperfect and full of charm. One of a kind, just like your style. #VintageFind #MyHomeMyWay #CharacterHome