Brand Tone

Nurturing & Caring, Informative & Trustworthy, Premium & High-Quality, Reassuring, Community-Oriented

Brand Values

• •Health & Nutrition
• •Organic & Biodynamic Integrity
• •Purity & Simplicity
• •Trust & Transparency
• •Tradition & Experience
• •Parental Empowerment

Best Practices

• •Prioritize "Pure" and "Gentle" Language: Use words that evoke naturalness, simplicity, and care (e.g., "wholesome," "pure," "gentle," "nurture," "natural," "simple ingredients"). Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Emphasize Trust and Heritage: Casually weave in mentions of Holle's long history, European organic certifications (Demeter, Bioland), and commitment to quality to build and reinforce trust.
• •Speak to Parents' Aspirations and Concerns: Acknowledge the desire for the best for their baby and position Holle as a trusted partner in providing high-quality, safe nutrition. Address concerns about additives, pesticides, and digestive sensitivities implicitly by highlighting what Holle *offers*.
• •Maintain an Educational and Supportive Stance: Provide valuable information about ingredients, benefits, and feeding. The tone should be helpful and reassuring, not condescending or alarmist.
• •Be Consistent Across All Channels: Ensure the nurturing, informative, and premium tone is reflected everywhere – from website copy and product descriptions to social media captions, email marketing, and customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

High-Quality & Premium, Trusted Source, Solution for Sensitivities, Aspirational but Worth the Cost, Reliable, Associated with "Clean Eating" for Babies

Copy Examples

• •Nourish Their Beginning, Naturally. Holle's organic, Demeter-certified formulas – generations of trust, spoonful by spoonful.
• •Little smiles, big nutrition! ✨ Our wholesome goat milk formula is crafted with the purest, biodynamically grown ingredients, making it gentle on tiny tummies and loved by parents like you. See the Holle difference. #HolleUSA #OrganicBaby #HappyTummy
• •Because we believe what *isn't* in their food is just as important. Holle uses simple, clean recipes, free from artificial additives, GMOs, and synthetic pesticides. Just pure, organic goodness for your peace of mind and their healthy growth.
• •Welcome to the Holle Family: Your Guide to Pure & Simple Nutrition.
• •Choosing the right nutrition for your baby can feel overwhelming. At Holle, we've dedicated over 85 years to simplifying that choice with our commitment to the highest European organic standards, ensuring every bite is packed with wholesome goodness and crafted with care.