Brand Tone

Professional, Encouraging, and Results-Oriented. MyHelsim's voice is authoritative, trustworthy, and grounded in science and technology, balanced with an empathetic tone focused on delivering tangible, visible results.

Brand Values

• •Efficacy
• •Empowerment
• •Quality and Trust
• •Innovation

Best Practices

• •Lead with Science, Follow with Emotion: Start with a factual or science-based statement to build credibility and then connect it to an emotional benefit.
• •Use an Empowering Vocabulary: Incorporate words like "unlock," "discover," "revitalize," "control," and "transform" to position the customer as the hero of their own story.
• •Maintain a Clean and Professional Aesthetic: Ensure all visuals are high-quality, well-lit, and consistent with the modern, clinical feel of the brand.
• •Prioritize Authenticity in Testimonials: When sharing user-generated content or reviews, keep the language as close to the original as possible for greater trust.
• •Educate, Don't Just Sell: Regularly create content that explains how the technology works in simple, understandable terms to reinforce expertise and build audience relationship.

Social Perception

The public perceives MyHelsim as a legitimate and specialized provider of at-home red light therapy devices. It is seen as a premium, yet accessible, solution for those seeking reliable products based on prior research, with powerful before-and-after photos resonating despite some healthy skepticism regarding consistent results.

Copy Examples

• •Tired of seeing more hair in your brush? Our clinically proven Red Light Therapy system is designed to help you achieve thicker, fuller hair from the comfort of your home. Tap to learn how science can help you regain your confidence.
• •Revolutionize Your Hair Care. Unlock the power of advanced red light therapy and rediscover a fuller, healthier-looking you. Welcome to MyHelsim.
• •Your journey to thicker hair starts now, [Customer Name].
• •The results speak for themselves. ✨ Consistent use of our Luxe Revive device can make all the difference. Swipe to see the journey and tap the link in our bio to start your own transformation. #MyHelsim #RedLightTherapy #HairGrowth #RealResults
• •Expert-designed and backed by science, the MyHelsim Luxe Revive uses targeted red light wavelengths to stimulate hair follicles, promoting new growth and reducing thinning. It's more than a device—it's your partner in the journey back to confidence.