Tono de Marca

Aspirational and Supportive

Valores de Marca

• •Quality & Authenticity
• •Accessibility
• •Holistic Wellness
• •Customer-Centricity

Mejores Prácticas

• •Use a "Supportive Expert" Voice: Always frame copy in a way that is helpful and educational, not just sales-driven. Start with the customer's problem or goal (e.g., "Tired of frizz?") and present the product as the solution. This builds trust and reinforces the brand's position as a knowledgeable partner.
• •Bridge the Gap Between Science and Lifestyle: Translate technical product features into tangible lifestyle benefits. Instead of just saying "Contains hyaluronic acid," say "Contains hyaluronic acid to give your skin that hydrated, dewy glow all day long." This makes the benefits relatable.
• •Incorporate Aspirational Language: Use positive and empowering words that inspire customers. Phrases like "Unlock your potential," "Transform your hair," "Invest in your wellness," and "Feel your best" align with the aspirational aspect of the brand and motivate action.
• •Maintain a Consistent Visual and Textual Dialogue: Ensure the copy's tone matches the visual identity. If the Instagram aesthetic is clean, bright, and modern, the copy should be clear, concise, and positive. Avoid overly complex or clinical language that would clash with the accessible feel of the visuals.
• •Leverage Social Proof and Community: Actively feature user-generated content and testimonials in your copy. Phrases like "Join hundreds of others who love..." or "See why [customer name] calls this her 'miracle product'" create a sense of community and validate the product's effectiveness, reinforcing the brand's perception as trusted and customer-approved.

Percepción Social

Trusted and Trend-Aware Retailer

Ejemplos de Copy

• •For an Instagram Reel introducing a new Magnesium supplement: (Visual: Upbeat video showing different daily activities - working, exercising, relaxing) Text Overlay: Feeling stressed? Trouble sleeping? Your body might be asking for this. Caption: "Balance your wellness from the inside out. ✨ Our new Magnesium Citrate is here to help you relax, improve your sleep, and support your energy levels naturally. It’s more than a supplement; it’s your daily moment of calm. Ready to feel the difference? Tap the link in bio to discover more. #MyHealthyStorePeru #Magnesium #WellnessFromWithin #HealthyHabits"
• •For a Facebook Ad promoting Olaplex hair repair products: (Image: A split-screen before-and-after shot of damaged vs. healthy, shiny hair) Headline: Your Hair's Second Chance is Here. Body: "Don't just cover up hair damage, repair it from its core. Olaplex’s patented technology rebuilds broken bonds to restore your hair's strength and softness. Stop dreaming of healthy hair and make it a reality. Shop the complete Olaplex line now and get free shipping on orders over S/199. #OlaplexPeru #HairRepair #HealthyHairJourney #MyHealthyStore"
• •For a Website Banner targeting new customers: (Image: A bright, flat-lay of several best-selling products like The Ordinary serum, a collagen powder, and a popular shampoo) Text: Your Wellness Journey Starts Here. Sub-text: Discover curated, authentic products for your health and beauty routine. Button: Shop Best-Sellers
• •For an Email Newsletter highlighting a "Self-Care Weekend" promotion: Subject: ✨ Reset Your Routine: Up to 20% Off Self-Care Essentials Body: "This weekend is all about YOU. It's time to disconnect, recharge, and give your body the care it deserves. We’ve selected our top-rated products for the perfect self-care ritual—from revitalizing face masks to calming supplements. Treat yourself and save up to 20% this weekend only. Because wellness isn't a luxury, it's a necessity."
• •For an Instagram Story Poll: (Visual: A simple graphic with two product images - a vitamin C serum and a collagen supplement) Question: "What’s your priority for a healthy glow? Poll Options: 🍊 Brightening from the outside / 💪 Strengthening from the inside" (Follow-up story reveals the "winner" and links to the relevant product category)