Brand Tone

Aspirational & Empowering, Practical & Informative, Value-Oriented, Friendly & Approachable (in intent), Modern & Digitally Savvy

Brand Values

• •Customer Empowerment
• •Value for Money
• •Support & Guidance
• •Quality Assurance
• •Accessibility & Simplicity
• •Community (implied)
• •Environmental Responsibility (stated)

Best Practices

• •Focus on the "Can-Do" Attitude: Use empowering language that inspires customers to take on projects (e.g., "You've got this!", "Transform your space," "Easily create").
• •Highlight Benefits, Not Just Features: Explain how products make DIY easier, save money, or improve the customer's home and lifestyle (e.g., "Enjoy your new oasis," "Save time and effort with our simple system").
• •Maintain a Helpful, Guiding Voice: Offer tips, advice, and support proactively in your copy. Use clear, straightforward language, avoiding overly technical jargon where possible, or explaining it simply.
• •Emphasize Value and Quality: Consistently remind customers of the great price-performance ratio and the durability/quality of the products, justifying their choice to buy from myHarry™.
• •Be Authentic and Transparent (especially given mixed reviews): While highlighting positives, ensure claims are accurate. Acknowledge the DIY process (it takes effort, but myHarry simplifies it). If addressing customer service, do so with a tone of commitment to improvement and support.

Social Perception

Divided: Satisfied DIYers who appreciate the product quality and affordability, and frustrated customers who have experienced issues with delivery, communication, and customer service. The brand is generally perceived as a budget-friendly option for DIY materials.

Copy Examples

• •Headline: Your Dream Patio is Just a Weekend Away. Body: Don't just dream about a beautiful outdoor space. Build it! With myHarry's easy-to-install WPC decking and expert tips, your perfect patio is easier and more affordable than you think. Get started today!
• •Headline: High-Quality Fences, Smart Prices. Body: Create the privacy and style you deserve without breaking the bank. Our durable fencing solutions are designed for easy DIY installation. Explore our range and find the perfect match for your garden.
• •Headline: Unlock Your Garden's Potential. Body: At myHarry, we believe every outdoor space can be an oasis. From robust pedestals to elegant decking, we provide the materials and know-how you need to bring your vision to life. What will you create?
• •Headline: DIY Made Simple. Savings Made Real. Body: Why pay more? myHarry delivers top-quality patio and garden supplies directly to you, cutting out the middleman. Plus, with our easy guides and supportive community, your next project will be a success.
• •Headline: Sound Good? Looks Even Better! Body: Transform your indoor spaces with our stylish acoustic panels. Easy to install and incredibly effective, they’re the DIY secret to a quieter, more beautiful home. Discover the difference today.