Brand Tone

Warm and Friendly, Sentimental and Heartfelt, Celebratory, Helpful and Customer-focused, Genuine and Authentic

Brand Values

• •Thoughtfulness and Personalisation
• •Celebrating Connections and Relationships
• •Creating Lasting Memories
• •Quality
• •Customer Satisfaction
• •Joy of Giving

Best Practices

• •Emphasize Emotion: Always connect the product to the feeling it evokes or the moment it celebrates. Use words that convey warmth, joy, love, and nostalgia.
• •Focus on "You" and "Your": Address the customer directly to make the message more personal and relatable. Frame benefits around how the product enhances *their* experience or helps *them* express something.
• •Tell Stories: Whether it's the brand's origin, a customer's experience, or the imagined story behind a gift, storytelling creates engagement and reinforces the sentimental value of the products.
• •Use Positive and Uplifting Language: The brand is "My Happy Moments," so the language should consistently reflect positivity, happiness, and celebration. Avoid overly formal or negative phrasing.
• •Be Authentic and Relatable: Share user-generated content, be transparent (where appropriate, e.g., in an "About Us" section), and write as if you're speaking to a friend about a great gift idea. This builds trust and connection.

Social Perception

Positive, Trusted Source for Personalised Gifts, Good Quality for Price, Appreciation for Customer Service, Emotional Connection

Copy Examples

• •✨ Making memories, one personalised treasure at a time. ✨ What happy moment will you capture today? Browse our collection and create a gift that tells their unique story. #MyHappyMoments #PersonalisedGifts #GiftIdeas #CherishEveryMoment
• •Years of love, beautifully told. ❤️ Celebrate your anniversary with a gift as unique as your journey together. From engraved keepsakes to custom photo albums, let us help you make this milestone unforgettable. #HappyAnniversary #PersonalisedAnniversaryGift #LoveStory #MyHappyMoments
• •Just Arrived! 🎉 Little moments, big smiles. Our new collection of personalised baby gifts is here to help you welcome the newest sunshine in your life. Soft, snuggly, and oh-so-special. Discover the perfect keepsake today! #NewCollection #BabyGifts #PersonalisedBaby #WelcomeLittleOne #MyHappyMoments
• •Seeing your smiles is what makes our hearts full! 🥰 Sarah shared this lovely photo of her grandma with her personalised 'Reasons We Love You' box. 'She cried happy tears!' Thank you for letting us be a part of your happy moments, Sarah! Share your story with #MyHappyMomentsLove. #CustomerLove #HeartfeltGifts #MakingMemories #PersonalisedForYou
• •Don't just give a gift, give a feeling. ✨ For a limited time, enjoy 15% off all personalised photo frames! Capture your favourite memories and display them with love. Perfect for birthdays, thank yous, or just because. Shop now and spread the happiness! #SpecialOffer #PhotoGifts #PersonalisedFrames #MyHappyMoments #GiftFromHeart