Brand Tone

sentimental, heartfelt, and emotional

Brand Values

• •Family & Love
• •Connection
• •Thoughtfulness
• •Creating Memories

Best Practices

• •Create a Brand Voice Chart: Document the brand's voice with columns for "Our Voice Is..." (e.g., Heartfelt, Sincere, Loving) and "Our Voice Is Not..." (e.g., Cheesy, Formal, Impersonal). Share this with anyone creating content.
• •Focus on Storytelling: Instead of listing product features, tell the story behind the gift. Use customer-centric language that focuses on the feeling the recipient will have, not just the item itself.
• •Use "You" and "Your": Address the customer directly in all copy (website, emails, ads). This creates a personal, one-on-one conversation and reinforces the brand's intimate, caring tone.
• •Align Visuals with Tone: Ensure all photography and graphics match the heartfelt tone. Use soft lighting, authentic-looking models (or even real customers), and a warm color palette to visually communicate love and connection.
• •Mirror the Tone in Customer Service: Every interaction, from email responses to handling complaints, must reflect the same sincere and caring tone. An empathetic and helpful customer service experience is the most critical component in making the brand's intended values feel real. Without this, all other copywriting efforts will fail.

Social Perception

The social perception of My Happy Customized Gifts is overwhelmingly negative, with customers frequently using terms like "scam," "fraud," and "disappointed" due to poor execution and customer service. The intended message of happiness and connection is undermined by the actual customer experience.

Copy Examples

• •Email Subject Line: A Reminder of Your Unbreakable Bond | Email Body Snippet: Some connections are for a lifetime. This week, we're celebrating the moments—big and small—that tie you to your loved ones forever. Find a gift that says everything you feel.
• •Website Banner: For the One Who's Always Been There | Sub-copy: More than a gift, it's a thank you. Explore our collection for mothers and fathers and give back a piece of the love they've always given you.
• •Social Media Post (Instagram/Facebook): Image: A high-quality, softly lit photo of a father and son smiling together. Caption: From his first steps to his greatest achievements, a father's love is a guiding star. What's your favorite memory with your son? Share the story below and tag him to remind him he's cherished. #FatherSonBond #FamilyFirst #MyHappyGifts
• •Product Description (For a "To My Wife" Necklace): To the woman who is my anchor, my confidant, and my greatest adventure. This necklace isn't just a piece of jewelry; it's a promise to keep choosing you, every single day. Let it be a reminder of our beautiful story, worn close to your heart.
• •"Thank You for Your Order" Page Copy: Thank you for choosing to share a happy moment! You've just sent more than a gift; you've sent a memory in the making. We are honored to be a part of your story and are carefully preparing your order for its journey.