Brand Tone

Appreciative, Passionate, Informative, Storytelling, Nostalgic, Warm, Personal, Family-Oriented, Trustworthy, and Customer-Focused

Brand Values

• •Celebration of Tradition & Culture
• •Artisan Support & Craftsmanship
• •Quality & Authenticity
• •Customer Connection & Service
• •Joy & Celebration
• •Family

Best Practices

• •Emphasize Storytelling: Always weave in the narrative behind the products – the artisan, the cultural context, the tradition. This reinforces the value beyond the physical item.
• •Use Warm and Evocative Language: Employ words that evoke nostalgia, joy, celebration, and appreciation for craftsmanship (e.g., "cherished," "heartfelt," "timeless," "handcrafted," "legacy").
• •Maintain a Personal Touch: Remind customers that they are dealing with a family business that is passionate about these traditions. Use "we" and share insights from "Sally's journey" where appropriate.
• •Highlight Quality and Authenticity Consistently: In product descriptions and communications, consistently reassure customers about the genuine nature and high standards of the European folk art.
• •Focus on the "Why": Connect the products to the emotional reasons people buy them – creating family traditions, celebrating heritage, owning something beautiful and unique, or finding the perfect, meaningful gift. The goal is to make customers "smile."

Social Perception

Specialized & Niche, High Quality, Good Customer Service, Trustworthy, Positive

Copy Examples

• •Headline: Bring Home a Story. Discover Handcrafted European Traditions. Body: Each piece at My Growing Traditions isn't just an object; it's a chapter of a rich, artisanal heritage waiting to become part of your family's story. Explore authentic folk art that carries generations of joy.
• •Headline: More Than Just Decoration. It's a Celebration of Craft. Body: From the intricate details of a Carbonel Santon to the timeless charm of a Wendt & Kühn angel, our collection celebrates the heart and soul poured into true European craftsmanship. Find a treasure that speaks to you.
• •Headline: Rekindle the Magic of a Traditional Christmas. Body: Remember the wonder? Our curated selection of Old World Christmas ornaments and décor from renowned European artisans is here to help you create those cherished holiday moments, year after year.
• •Headline: Gifts That Carry Meaning, Crafted with Passion. Body: Looking for something truly special? My Growing Traditions offers unique, handcrafted folk art that tells a story of culture and dedication. Give a gift that will be treasured for its beauty and heritage.
• •Headline: From Our Family to Yours: The Art of European Tradition. Body: As a family business, we travel and seek out the finest folk artists to share their incredible work with you. Experience the warmth and artistry that these traditions bring to any home.