Brand Tone

Supportive and Celebratory, Professional and Reliable, Community-Oriented, Service-Oriented

Brand Values

• •Integrity
• •Quality
• •Customer Satisfaction
• •Community Support
• •Partnership

Best Practices

• •Focus on the Student/Graduate: Use language that resonates with the excitement, pride, and significance of their achievements. Words like "celebrate," "milestone," "achievement," "unforgettable," and "cherish" should be common.
• •Emphasize Reliability and Partnership (for Schools/Organizations): When addressing institutional clients, highlight dependability, quality, and the supportive role MyGradAccount plays in their events and fundraising. Use terms like "trusted partner," "quality commitment," and "seamless solutions."
• •Maintain a Positive and Encouraging Voice: Graduation is a hopeful and forward-looking time. The copy should reflect this optimism and support.
• •Be Clear and Informative: While celebratory, the copy also needs to clearly communicate product details, ordering processes, and how MyGradAccount works with schools. Avoid jargon where possible, or explain it clearly.
• •Show, Don't Just Tell, Values: Instead of only stating "integrity" or "quality," provide brief examples or context where these values are applied, such as "Our commitment to quality means every tassel is perfectly crafted" or "Integrity in every transaction, ensuring a smooth experience for your school."

Social Perception

Official Vendor, Herff Jones Association, Mixed Customer Service Perception, Product-Focused

Copy Examples

• •Headline: Celebrate Your Milestone with MyGradAccount! Body: From the perfect cap and gown to stunning class rings, we're here to help you cherish every moment of your graduation. Partnering with your school to make your big day unforgettable.
• •Headline: Quality You Can Trust for Your Graduation Needs. Body: MyGradAccount is dedicated to providing high-quality graduation products and apparel. We believe in integrity and your complete satisfaction as you celebrate this incredible achievement.
• •Headline: More Than Just Supplies – We're Your Partner in Celebration. Body: Supporting your school and community is at the heart of what we do. Discover custom school stores and fundraising solutions that make a difference. Let's celebrate success together!
• •Headline: Seamless Graduation Planning Starts Here. Body: Let MyGradAccount take the stress out of graduation preparations. Explore our wide range of products and services designed to make your journey to graduation smooth and memorable.
• •Headline: Mark Your Achievement. Cherish the Memories. Body: Your graduation is a once-in-a-lifetime event. MyGradAccount offers beautifully crafted keepsakes, from announcements to senior apparel, ensuring your memories last forever.