Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Quality-Conscious & Authentic, Modern & Vibrant

Brand Values

• •Quality
• •Authenticity/Homemade Appeal
• •Flavor & Enjoyment
• •Health-Consciousness (implied)
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., passionate, friendly, authentic), "we are..." / "we are not..." statements, preferred vocabulary, and a "do/don't" list for tone. This serves as a guide for all content creators.
• •Prioritize "Soulful" and "Authentic" Language: Consistently use words that evoke the homemade, high-quality, and passion-driven nature of the brand. Words like "soulful," "authentic," "freshly baked," "handcrafted," "real ingredients" should be staples.
• •Maintain a Positive and Enthusiastic Tone: Even when addressing issues, the underlying tone should remain optimistic and focused on the joy of good food. Copy should feel energetic and inviting.
• •Engage with an Approachable, Friendly Voice: Use conversational language. Ask questions in social media copy to encourage interaction. Respond to comments and messages in a warm and personal manner, reinforcing the "homemade appeal."
• •Be Consistent Across All Platforms: Ensure that the language and tone used on the website, social media, packaging, and any marketing materials are aligned. This builds brand recognition and trust. Regularly review content to ensure it adheres to the established voice.

Social Perception

Positive, Reliable, Engaging, Gourmet yet Accessible

Copy Examples

• •Headline: Stop Dipping Boring. Start Gourmade-ing! Body: Tired of lackluster chips letting your delicious dips down? Our Gourmade Pita Chips are here to save your snack time! Baked fresh with soulful ingredients, each bite is an explosion of flavor and addictive crunch. Taste the difference passion makes. #GourmadeSnacks #PitaPerfect #SoulfulSnacking
• •Headline: From Our Kitchen, To Yours: The Story of Gourmade. Body: We searched the world for the perfect pita chip and came up empty-handed. So, we made our own! Gourmade was born from a love for real, flavourful snacks made with ingredients you can trust. Discover your new favourite soulful snack today! #GourmadeStory #AuthenticFlavors #SimplyDelicious
• •Headline: Crunch. Flavour. Repeat. That's the Gourmade Promise. Body: What makes our pita chips irresistible? It's the freshly baked goodness, the perfectly balanced seasonings, and that satisfying, addictive crunch in every single chip. Don't just take our word for it – grab a bag and let your taste buds do the talking! #GourmadeCrunch #SnackAttack #FlavorObsessed
• •Headline: Your Dips Deserve This. ✨ Body: Give your hummus, baba ghanoush, and every dip in between the partner they truly deserve. Gourmade Pita Chips: authentically flavourful, incredibly crunchy, and made with a whole lotta love. Elevate your snacking experience! #DipConfidently #GourmadeGoodness #SnackUpgrade
• •Headline: Join the Gourmade Family! What's Your Favourite Flavour? Body: We love seeing how you enjoy your Gourmade snacks! Share a pic with your go-to flavour and tag us @gourmade.snacks for a chance to be featured. Let's spread the soulful snacking love! #GourmadeCommunity #SnackShare #HealthyAndTasty