Brand Tone

Family-Oriented, Supportive & Customer-Focused, Enthusiastic & Passionate, Quality-Conscious, Modern & Eco-Friendly, Accessible & Informative

Brand Values

• •Customer Satisfaction
• •Family & Inclusivity
• •Quality & Reliability
• •Sustainability & Eco-Consciousness
• •Passion for Cycling
• •Competitive Pricing

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., enthusiastic, supportive, family-friendly), personality traits (e.g., passionate, reliable, green-conscious), and key messaging points. Share this with anyone creating content.
• •Focus on "You" and "Your Family": Directly address the customer and highlight the benefits for them and their loved ones, reinforcing the family-oriented and customer-centric values.
• •Emphasize Support and Expertise: Consistently offer help, guidance, and showcase knowledge about e-bikes, positioning the brand as a supportive partner in their cycling journey.
• •Highlight Eco-Benefits and Fun: Regularly incorporate messaging about the environmental advantages and the sheer enjoyment of riding an e-bike to align with the "greener" and "fun" aspects of the brand.
• •Maintain Enthusiasm: Use positive, energetic language that reflects a genuine passion for e-biking and the products offered. Avoid overly technical jargon where simpler, more evocative language can be used.

Social Perception

The Mygoshen website itself strives to project an image of a reliable, customer-focused, and passionate e-bike retailer.

Copy Examples

• •Headline: Your Family's Next Adventure Starts Here. Explore Our Range of E-Bikes! Body: At Mygoshen, we believe cycling is for everyone. Discover high-quality electric bikes designed to make every journey smoother, greener, and packed with fun for the whole family. Let's find your perfect ride!
• •Headline: Go Green, Go Further, Go Goshen! Body: Embrace an eco-friendly commute and exhilarating weekend explorations with our cutting-edge electric bikes. We're passionate about providing top-quality e-bikes and the support you need to ride with confidence.
• •Headline: Quality You Can Trust, Rides You'll Love. Body: From rugged trails to city streets, Mygoshen electric bikes are built for performance and lasting enjoyment. Experience the difference quality makes and let our supportive team help you gear up.
• •Headline: Unsure Which E-Bike is Right for You? We're Here to Help! Body: Choosing the perfect electric bike can be exciting, and we're dedicated to making it easy. Our team is passionate about e-bikes and ready to offer the friendly advice and support you need to make a choice you'll love.
• •Headline: More Than Just an E-Bike, It's a Mygoshen Experience. Body: We're committed to competitive prices, quality products, and ensuring your e-biking journey is memorable. Join the Mygoshen family and rediscover the joy of cycling.