Brand Tone

Informative, Aspirational, Trustworthy, Clean, Approachable

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Transparency
• •Simplicity & Convenience
• •Plant-Based Nutrition
• •Community & Support

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Informative, Aspirational, Trustworthy, Clean, Approachable), key messaging points, preferred vocabulary (e.g., "real food," "vitality," "nourish" vs. more clinical terms), and a "do not use" list. Share this with anyone creating content.
• •Prioritize Clarity and Simplicity: While informative, avoid overly technical jargon. Explain complex benefits in an easy-to-understand manner, reflecting the "Real food, made easy" value.
• •Emphasize Benefits, Not Just Features: Connect product features (e.g., "75+ ingredients") to tangible user benefits (e.g., "sustained energy," "supported immunity," "simplified nutrition").
• •Maintain Authenticity and Transparency: Always be honest about product ingredients and benefits. Use genuine testimonials and user-generated content (with permission) to build trust and reflect the community value.
• •Be Consistent Across All Channels: Ensure the tone and messaging are harmonious across the website, social media posts, email marketing, and any advertisements. Regularly audit content to check for consistency.

Social Perception

High-Quality Provider, Effective Products, Trusted Source, Premium Pricing, Health-Conscious Community

Copy Examples

• •Headline: Fuel Your Day, Naturally. Body: Tired of guesswork with your nutrition? MyGoodGreen brings you Good Green Vitality, the all-in-one supplement packed with over 75 real-food ingredients. Support energy, digestion, and immunity with just one daily scoop. It’s comprehensive care, simplified. #MyGoodGreen #RealFoodRealEnergy #NutritionMadeEasy
• •Headline: Your Foundation for a Vibrant Life. Body: At MyGoodGreen, we believe wellness starts from within. That’s why we offer Good Green Vitality – expertly formulated to nourish all 11 body systems. Plant-based, clean, and packed with goodness. Build your best health, one scoop at a time. #GoodGreenVitality #PlantPowered #HealthyHabits
• •Headline: Transparency You Can Taste, Results You Can Feel. Body: Know what’s in your supplement. MyGoodGreen is proud to offer Nuzest’s Good Green Vitality, crafted with carefully selected vitamins, minerals, and antioxidants from real food sources. No artificial nasties, just pure, potent nutrition to help you thrive. Discover the difference. #CleanNutrition #MyGoodGreenWellness #TrustInNature
• •Headline: More Than Just Greens. It's Your Daily Act of Self-Care. Body: Investing in your health is the ultimate form of self-care. With Good Green Vitality, available through MyGoodGreen, you’re giving your body comprehensive nutritional support that’s easy to integrate into your busy life. Feel the Good Green glow! #SelfCareSunday (or any day) #VitalityBoost #MyGoodGreen
• •Headline: Join the MyGoodGreen Community & Thrive! Body: Ready to elevate your wellness journey? Discover delicious recipes, expert tips, and the incredible benefits of Good Green Vitality. We’re here to support your path to a healthier, more energetic you. What are your wellness goals this month? Share below! #WellnessCommunity #MyGoodGreenJourney #HealthyLiving