Brand Tone

Aspirational, clean, and reassuring, inspiring confidence through promises of a "sublime," "radiant," and "luminous" tan. The language is positive, focusing on well-being and natural beauty, emphasizing natural ingredients and a safe formula to reassure customers, creating a feel of accessible luxury and self-care.

Brand Values

• •Natural Ingredients
• •Skin Health
• •Customization & Individuality
• •Safety & Trust
• •Confidence

Best Practices

• •Always lead with "Natural": Emphasize natural ingredients and formula safety to build trust.
• •Focus on the Feeling, Not Just the Look: Use emotive and aspirational words like "unlock your radiance" to elevate the product beyond just aesthetics.
• •Empower the Customer: Consistently use language highlighting customization and control, e.g., "Your tan, your way."
• •Maintain a Reassuring Tone: Directly address common fake tan fears and offer solutions with words like "safe," "gentle," and "flawless."
• •Keep it Clean and Simple: Mirror the brand's minimalist aesthetic with clear, concise, and elegant sentences.

Social Perception

The direct social perception of My Glow Tan is difficult to ascertain due to limited online presence. However, the broader market demands natural, streak-free results without a typical 'fake tan' smell. Brands perceived as vegan, cruelty-free, and transparent tend to gain loyalty. My Glow Tan's lack of social media presence may hinder community building and impact perceived trustworthiness.

Copy Examples

• •Your Glow, Your Rules. Why settle for a standard tan? Our Glow Drops let you customize your radiance. Add a few drops to your daily moisturizer for a hint of sun, or a few more for a deeper bronze. Natural, simple, and perfectly you. #MyGlowTan #NaturalGlow #CustomTan
• •The Secret to a Sun-Kissed Look is a... Secret. Our natural-ingredient formula delivers a flawless, streak-free tan so believable, no one will know it’s not from the sun.
• •Tired of the tan-wait-tan-stain cycle?
• •Effortless Radiance in a Bottle. Experience a tan that feels as good as it looks. Our lightweight Glow Mousse glides on smoothly, infused with hydrating, natural ingredients that nourish your skin. It develops into a rich, long-lasting, and perfectly even bronze, without the harsh chemicals or tell-tale scent. Ready for your most confident glow yet?
• •Finally. A Tan That Cares For Your Skin. Say goodbye to dry, patchy tans. My Glow Tan is formulated with natural extracts to hydrate and protect, leaving your skin luminous and soft. Get a beautiful bronze that’s actually good for you. Shop now for 15% off your first order.