Brand Tone

Sentimental, Caring, and Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Affordability & Value
• •Sentimental Connection & Thoughtfulness
• •Reliability & Speed

Best Practices

• •Focus on Emotion and Connection: Always tie the product back to the feelings it evokes or the relationships it celebrates. Use words that convey warmth, love, care, and thoughtfulness.
• •Highlight Personalization Benefits: Emphasize how the engraving or personalization makes the item unique and a "special gift." Talk about creating "treasured," "lasting," or "memorable" pieces.
• •Be Genuine and Sincere: Avoid overly salesy or hyperbolic language. The tone is trustworthy and caring, so authenticity is key. Let the quality of the product and the sentiment behind it shine.
• •Maintain Clarity and Simplicity: While sentimental, the language should also be clear, easy to understand, and provide all necessary information (e.g., materials, delivery). This builds trust.
• •Incorporate Customer Language (Subtly): Pay attention to the positive words and phrases customers use in their reviews (e.g., "perfect," "lovely," "amazing quality," "special gift") and subtly weave similar language into your copy to resonate with potential buyers.

Social Perception

Customers generally perceive My Giavelle very positively. They are seen as a reliable source for high-quality, well-engraved personalized gifts that arrive quickly. The brand is often associated with special occasions and expressing affection.

Copy Examples

• •Say 'I Love You' all over again. Engrave your special date on our bestselling Vienna Leather Bracelet and give a gift that speaks from the heart. Beautifully crafted, personally yours. Shop My Giavelle – Cherish Every Moment. #PersonalisedGift #AnniversaryGift #MyGiavelleLove
• •Hold your loved ones close with our new Engraved Family Heart Necklace. Each charm tenderly etched with their initial, creating a timeless piece as unique as your bond. Made with love, designed to last. It’s more than jewellery; it’s a memory you can wear. #FamilyJewellery #PersonalisedNecklace #HeartfeltGift
• •Dad deserves the best. This Father's Day, give him a gift that’s as strong and unique as he is. Our personalised stainless steel bracelets are a lasting reminder of your love and appreciation. Order now for guaranteed smiles & fast delivery! #FathersDayGift #PersonalisedForDad #MyGiavelle
• •Dearest [Customer Name], because you’re special to us, be the first to discover our new collection of bespoke keepsakes. Each piece is waiting for your personal touch to transform it into a treasured gift. Crafted with care, just for you and yours. Explore the collection and find your perfect sentiment. [Link] #MyGiavelleVIP #NewCollection #MeaningfulGifts
• •Capture Your Moments. Create Lasting Memories. My Giavelle offers beautifully personalised jewellery and gifts, crafted with care and delivered with love. Find the perfect way to say what's in your heart. #PersonalisedJewellery #GiftsFromHeart #ShopMyGiavelle