Brand Tone

Approachable and Friendly, Community-Oriented, Fashion-Conscious and Trendy (within modesty), Value-Driven

Brand Values

• •Empowerment
• •Modesty
• •Quality and Exclusivity (at affordable prices)
• •Community/Local Support
• •Accessibility

Best Practices

• •Embrace Bilingualism Authentically: Continue using a natural mix of English and Malay where appropriate for the Malaysian audience. Ensure translations or equivalent phrases convey the same friendly and respectful tone.
• •Highlight Value Beyond Price: While "affordable" is a key point, also emphasize the value in "exclusive designs," "comfortable fabrics," and the feeling of confidence and empowerment the clothing provides.
• •Foster Community in Captions: Ask questions, encourage user-generated content (e.g., "How would you style this? Share with #MyGaloreStyle"), and always respond to comments and DMs in a warm, helpful manner.
• •Maintain Visual-Copy Synergy: Ensure the tone of the copy matches the aesthetic of the visuals. If images are elegant and aspiring, the copy should reflect that, while still being approachable.
• •Stay True to Modest Principles: Ensure all copy is respectful and aligns with the values of modest fashion. Use empowering language that celebrates the choice of modest dressing.

Social Perception

Customers appear interested, Seen as a source for modest fashion, Interactive and Responsive, Platform for other businesses

Copy Examples

• •✨ Shine Confidently, Stay Modest. ✨ Discover My Galore's latest Baju Kurung collection – where timeless tradition meets modern chic. Affordable elegance, designed for you. #MyGaloreFashion #ModestStyle #NewCollection
• •Weekend vibes in our comfy & stylish My Galore Signature Jubah! Perfect for gatherings or a relaxed day out. Feel beautiful, feel empowered. Tap to shop your new favorite! 💖 #MyGaloreJubah #MuslimahFashion #ComfortAndStyle #OOTDModest
• •Looking for that perfect Tudung? My Galore offers exclusive designs in comfortable fabrics that complete your look. Express your unique style with our vibrant and elegant hijabs. Shop now and enjoy [mention current promotion, e.g., free shipping]! Link in bio. #MyGaloreTudung #HijabFashion #ExclusiveDesigns #AffordableLuxury
• •GRWM: Eid Edition! 😍 Featuring the NEW [Product Name] from My Galore! ✨ So comfy, so elegant! Stay tuned for the full look! #MyGaloreRaya #ModestFashion #EidOutfit #GetReadyWithMe
• •Celebrate Your Style, Beautifully. My Galore - Your Home for Exclusive and Affordable Modest Fashion in Malaysia. Shop our Signature, Basic, and Premium collections today!