Brand Tone

empowering, elegant, and practical

Brand Values

• •Quality and Heritage
• •Functionality and Comfort
• •Femininity and Style
• •Inclusivity
• •Customer-Centricity

Best Practices

• •Emphasize European Heritage and Quality: Consistently mention 'Made in Europe' to reinforce the brand's commitment to quality craftsmanship.
• •Focus on 'Elegant Solutions': Frame products not just by their function, but by their stylish and sophisticated design. Use phrases like 'elegant and discreet' to describe practical items.
• •Use Empowering Language: Employ a tone that inspires confidence and self-assurance in the customer. Highlight how the products help them feel good and overcome discomfort.
• •Maintain a Balance of Practicality and Luxury: While showcasing the functional benefits of the products, don't forget to highlight the luxurious feel of the materials and the 'sensual appeal' of the designs.
• •Be Inclusive in Your Messaging: Ensure that the language and imagery used in all communications reflect the brand's commitment to catering to a diverse range of body shapes and sizes.

Social Perception

The public perception of Gabriella is largely positive, with customers and retailers praising the brand for its quality, comfort, and stylish designs. The anti-chafing products, in particular, receive positive feedback for their effectiveness. Retailers describe the collection as 'beautiful, affordable, and attractive.' However, there are isolated instances of negative feedback, with one customer on Reddit expressing disappointment with a purchase, suggesting a potential inconsistency in product quality or customer service.

Copy Examples

• •Confidence in Every Step. Our anti-chafing shorts, designed for elegance and all-day comfort.
• •Feel empowered and effortlessly stylish in our seamless shapewear. Made in Europe with the finest materials, it sculpts your silhouette while providing breathable, all-day comfort. Because you deserve to feel as good as you look.
• •Embrace the freedom of wearing your favorite dresses without a second thought. Our anti-chafing bands are the discreet, elegant solution you've been searching for. #GabriellaStyle #ThighChafingSolution #MadeInEurope
• •A Touch of European Luxury for Your Everyday.
• •Since 1996, our family has been dedicated to crafting lingerie that combines timeless style with practical solutions. Discover the Gabriella difference: where comfort and elegance meet.