Brand Tone

Aspirational, Quality-Conscious, Approachable, Modern, and Eco-Conscious

Brand Values

• •Quality Craftsmanship
• •Aesthetic Appeal & Inspiration
• •Customer Satisfaction
• •Sustainability & Ethical Practices
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., "Inspiring," "Premium," "Friendly," "Eco-Conscious") with examples of do's and don'ts for language, specific keywords, and sentence structure.
• •Prioritize Value-Driven Language: Consistently weave in core brand values like "quality," "sustainability," "inspiration," and "customer satisfaction" into product descriptions, social media posts, and all marketing communications. Refer to the "About Us" section for foundational language.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetics of the website and social media. If the visuals are clean, modern, and high-quality, the copy should reflect this with clear, sophisticated, and error-free language.
• •Focus on "You" (The Customer): While highlighting product features (like "high-quality wood" or "eco-inks"), always connect them back to the customer's benefit – how the art will make *them* feel or improve *their* space ("create a warm and welcoming place in your home").
• •Be Authentic & Transparent, Especially About Values: When discussing sustainability or quality, be specific where possible (e.g., "100% non-hazardous, toxin-free and vegan friendly" inks). This builds trust and reinforces the authenticity of the brand's values. Avoid generic claims.

Social Perception

A trusted source for high-quality, aesthetically pleasing, and eco-friendly wall art, with responsive customer service and a focus on enhancing living spaces.

Copy Examples

• •Headline: Elevate Your Everyday. Discover Art That Speaks to You. Body: Transform your house into a home with ArtFormed. Our curated collection of premium, eco-friendly framed prints brings warmth, inspiration, and a touch of luxury to every room. Crafted with sustainable materials and designed to inspire. Find your perfect piece today. Call to Action: Shop Collections Now
• •Headline: Sustainable Style. Beautifully Framed. Body: At ArtFormed, we believe art shouldn't cost the Earth. That's why our stunning, high-quality framed prints are made with eco-inks, sustainable paper, and plastic-free packaging. Create a space you love, responsibly. Call to Action: Explore Our Eco-Friendly Art
• •Headline: From Our Walls to Yours: Inspiring Art, Responsibly Made. Body: Discover "well-imagined works" designed to make your home a sanctuary. Each ArtFormed piece is printed on fine art paper and framed in high-quality, satin-finish wood, ready to hang and admire. Plus, enjoy free worldwide shipping on us. Call to Action: Find Your Inspiration
• •Headline: The Art of a Welcoming Home. Body: Curate a space that tells your story. ArtFormed offers a diverse selection of premium framed art, from timeless classics to modern typography. Each piece is chosen to bring joy and beauty into your life, crafted with care for both your home and the planet. Call to Action: Discover Best Sellers
• •Headline: Quality You Can See, Art You Can Feel. Body: Experience the ArtFormed difference. Our luxury framed prints combine simple, elegant design with exceptional materials. Create a "warm and welcoming place" that reflects your unique style, with art that's built to last and designed to inspire. Call to Action: View New Arrivals