Brand Tone

sentimental, empathetic, and reverent

Brand Values

• •Preservation of Memories
• •Craftsmanship and Quality
• •Empathy and Compassion
• •Beauty and Aesthetics

Best Practices

• •Lead with Emotion: Always start from a place of feeling. Whether the occasion is happy or sad, tap into the core emotion to connect with your audience.
• •Use Sentimental Keywords: Consistently use words like "memory," "keepsake," "cherish," "timeless," "story," "tribute," and "legacy" to reinforce the brand's purpose.
• •Tell a Story (with permission): Whenever possible, share the story behind the bouquet. This humanizes the brand and creates powerful, relatable content.
• •Maintain a Gentle and Respectful Tone: Especially with memorial pieces, the language should be soft, respectful, and comforting. Avoid overly commercial or "salesy" language.
• •Focus on "Forever": Emphasize the longevity and permanence of the preserved flowers. Contrast the fleeting nature of fresh flowers with the lasting beauty of your frames to highlight the value of your service.

Social Perception

The perception of My Flower Keeper, based on their owned media channels, is that of a highly specialized, heartfelt service. The Australian brand is viewed as a creator of deeply personal and meaningful items.

Copy Examples

• •From a walk down the aisle to a timeless place on your wall. We had the honor of preserving this beautiful wedding bouquet, turning a symbol of one perfect day into a lifetime of memories. #MyFlowerKeeper #WeddingKeepsake #BouquetPreservation
• •Some flowers bloom for a moment, but their memory lasts forever. It was a privilege to create this memorial frame, a gentle and lasting tribute to a life beautifully lived. #MemorialFlowers #Keepsake #InLovingMemory
• •More than just flowers, it's a story. Preserve the bouquet that marked a special milestone and let that memory flourish for years to come. The perfect gift for the one you cherish. #FlowerPreservation #AnniversaryGift #TimelessLove
• •The gentle art of keeping memories alive. Each petal is meticulously placed, each bloom carefully preserved, transforming your special flowers into a bespoke work of art. #Handcrafted #FlowerArt #BehindTheScenes
• •Don't let your most cherished floral memories fade. From 'I do' to 'in loving memory,' we help you hold onto them forever. Discover how we can preserve your story. #MyFlowerKeeper #PreservedFlowers #KeepsakeFrame