Brand Tone

Aspirational and confident, blending scientific precision with luxurious outcomes. Primary tones are aspirational, confident, modern, and alluring, complemented by secondary tones of scientific and premium.

Brand Values

• •Confidence
• •Individuality
• •Quality & Prestige
• •Innovation
• •Attraction

Best Practices

• •Lead with the Benefit, Not Just the Feature: Instead of saying "We sell pheromone cologne," say "Craft a scent that makes you unforgettable." Focus on the outcome for the customer (confidence, attraction, individuality).
• •Use a Power Verb Lexicon: Create a list of approved, on-brand verbs to start sentences (e.g., Unleash, Define, Craft, Engineer, Discover, Command, Elevate). This ensures the tone remains active and empowering.
• •Balance Science and Style: Use terms like "formula," "lab," and "infused" to ground the brand in science, but always pair them with aspirational words like "legacy," "signature," and "prestige" to connect with the customer's desires.
• •Maintain Visual and Textual Synergy: Ensure the copy on all platforms matches the high-quality, luxurious, and modern aesthetic of the brand's photography and videography. The words should feel as premium as the images look.
• •Develop a Clear "About Us" Narrative: Once the website is active, the first priority should be a compelling brand story. It should explain the "Florida Lab" name, the mission behind the brand, and the value of its unique approach to fragrance. This story should be the foundation for all future copy.

Social Perception

The brand is perceived as stylish, modern, and focused on a unique product concept, targeting a younger, style-conscious demographic. The professional photography contributes to an air of legitimacy and quality. However, the non-functional website creates significant distrust and raises questions about legitimacy, limiting reach and credibility outside of Instagram.

Copy Examples

• •It’s more than a scent. It's your new first impression. Our scientifically-formulated blend is designed to be unforgettable. Are you ready to define your presence? 🔥 #SignatureScent #PheromoneInfused #MyFloridaLab
• •ENGINEERED FOR ATTRACTION. CRAFTED FOR YOU. (Sub-headline: Discover the science of scent and unleash your unique essence.)
• •Command the room without saying a word. Apex by MY FLORIDA LAB is a bold fusion of bergamot, dark oak, and our exclusive, pheromone-infused core. This is not just a cologne; it's an asset. Designed for the man who builds his own legacy.
• •An offer you'll find… irresistible.
• •(Visual: Quick cuts of a person confidently getting ready, close up on their neck as they spray the cologne, then walking into a social setting and turning heads.) Voiceover: Don't just enter a room. Own it. MY FLORIDA LAB. The science of a signature scent.