Brand Tone

generic, unfocused, and unprofessional

Brand Values

• •access to a large catalog of disparate products at low price points

Best Practices

• •Define a niche and stick to it: The brand should either pivot to focus solely on fashion or rebrand entirely to reflect its identity as a general store. A focused inventory builds expertise and trust.
• •Establish a clear and consistent tone: Decide on a primary tone—be it helpful and innovative for gadgets or elegant and affordable for fashion—and apply it across all text.
• •Proofread everything: Eliminate all grammatical errors, typos, and awkward phrasing. Use tools like Grammarly or have a native English speaker review all copy.
• •Develop social proof: Encourage and display customer reviews and photos. Seeing real people use and enjoy the products is one of the most powerful tools for building trust.
• •Be authentic and transparent: If operating a dropshipping model, be transparent about potentially longer shipping times. If claiming sustainability, provide specific details and certifications.

Social Perception

untrustworthy, low-quality, impersonal

Copy Examples

• •Elegance that tells a story. Discover our curated collection of handcrafted sarees and kurtas, blending timeless tradition with modern style. Feel beautiful, feel authentic. Shop the collection now.
• •Your Everyday Essentials, All in One Place. From the latest tech gadgets to stylish home decor, we find the trending products you need for a smarter, easier life. Quality finds at prices you'll love.
• •Simplify your routine with our 3-in-1 Magnetic Charging Cable. Designed for durability and convenience, its 360-degree rotating head prevents tangles and makes charging effortless. Compatible with all your devices, it’s the only cable you'll ever need. Order yours and declutter your life.
• •At My Fashion Sell, our mission is to make modern living simpler and more affordable. We started with a simple idea: to curate a collection of useful, innovative, and stylish products that enhance your everyday life. We partner with suppliers worldwide to bring you great value, ensuring every item meets our standards for quality and function.
• •Upgrade Your Kitchen, Unleash Your Inner Chef! This week, explore our collection of innovative kitchen tools designed to make cooking faster, easier, and more fun. From smart organizers to time-saving gadgets, find everything you need to transform your kitchen.