Brand Tone

Warm, Empowering, and Educational.

Brand Values

• •Diversity & Representation
• •Inclusion
• •Love & Empathy
• •Quality & Safety
• •Learning Through Play

Best Practices

• •Lead with the Mission: Always connect the product back to the core values of diversity, inclusion, and love. Whether it's a social media post or an ad, the "why" behind the brand should be present.
• •Use Empowering & Inclusive Language: Employ positive, action-oriented words like "celebrate," "create," "empower," and "discover." Use inclusive terms like "all families," "every child," and "their world" to ensure the message feels welcoming to everyone.
• •Balance Playfulness with Purpose: The copy should be fun and engaging, reflecting the nature of a toy. However, always ground the fun in the educational and emotional benefits of the product. Frame it as "Play with Purpose."
• •Amplify the Community's Voice: Regularly feature user-generated content, reviews, and testimonials. This not only provides social proof but also reinforces the brand's community-focused and authentic tone. Let happy customers tell the story.
• •Be a Resource, Not Just a Retailer: Create content that helps parents and educators. Offer conversation starters, play ideas, and blog posts about social-emotional learning. This solidifies the brand's position as an educational partner and builds trust beyond the initial sale.

Social Perception

The public perception of MyFamilyBuilders is overwhelmingly positive. Customers praise the brand's mission, the high quality of the toys, and their educational value. Educators and experts recognize it as a positive example of disrupting traditional toy narratives, used in educational settings to promote acceptance and diversity. Media and partners feature MyFamilyBuilders as an innovative brand with a mighty mission.

Copy Examples

• •Every family has a story. What does yours look like? We love seeing the beautiful, unique families you build and share. Each one is a celebration of love in all its forms. ❤️ Tag a family who builds a better world! #MyFamilyBuilders #RepresentationMatters #LoveBuildsFamilies
• •Tired of toys that only show one kind of family? At MyFamilyBuilders, we believe every child deserves to see their family in the stories they create. Our magnetic wooden toys let kids build and celebrate families of every color, size, and shape. It’s more than just play—it’s building a kinder, more inclusive world. ✨ Shop now and start the conversation.
• •Build, create, and connect with our bestselling 48-Piece Family Play Set. Designed for open-ended play, these handcrafted wooden blocks are a powerful tool for social-emotional learning. With thousands of combinations, children can build their own family, their friends, and a whole community of diverse characters. It’s the perfect way to start meaningful conversations about identity, empathy, and the beautiful truth that no two families are the same.
• •When our founder went looking for a toy that reflected his family, he found none. So he decided to build one. That’s how MyFamilyBuilders was born—out of a belief that every child has the right to feel seen. Thank you for being part of our mission to put representation, love, and diversity into every toy box. Together, we're making a difference, one block at a time.
• •Turn playtime into a powerful learning experience! Use MyFamilyBuilders blocks to talk about: 1) What makes our family special, 2) Why our friends are all different, 3) Exploring feelings and emotions, 4) Celebrating different cultures, 5) The joy of creativity! #InclusivePlay #EducationalToys #ScreenFreeKids #MyFamilyBuilders