Brand Tone

Friendly, Professional, Enchanting, Caring

Brand Values

• •Quality
• •Customer Satisfaction
• •Service Excellence
• •Artistry & Craftsmanship
• •Reliability & Trust

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Friendly, Professional, Enchanting, Caring) with specific examples of words and phrases to use and avoid. This ensures everyone writing for the brand is aligned.
• •Emphasize "Enchantment" and Beauty: Consistently use descriptive and evocative language that reflects the "enchanted" aspect of the brand. Words like "magical," "breathtaking," "stunning," "radiant," and "exquisite" can be woven in naturally.
• •Balance Professionalism with Warmth: While highlighting expertise and quality, maintain a friendly, approachable tone. Use "we" and "you" to create a personal connection. For example, instead of just "Floral arrangements available," try "We create beautiful floral arrangements, especially for you."
• •Show, Don't Just Tell, Care and Quality: Instead of only stating "we provide quality," incorporate phrases that imply it, such as "hand-selected blooms," "crafted with passion," "designed to delight," or refer to the longevity of flowers as noted in reviews. When appropriate, briefly mention the family-owned aspect to enhance the personal touch.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media posts, email communications, and even in-store signage is harmonious. Regularly review content to check for consistency. If responding to reviews, maintain the same helpful and appreciative tone.

Social Perception

Customers overwhelmingly perceive My Enchanted Florist as a provider of high-quality, beautiful floral arrangements and excellent customer service. They are seen as a dependable local florist that consistently delivers on its promises. Many reviewers express loyalty and intent to reuse their services.

Copy Examples

• •Let life bloom. ✨ At My Enchanted Florist, we craft more than just bouquets; we create moments. Find the perfect, hand-designed arrangement to brighten someone's day or celebrate life's special occasions. Quality flowers, delivered with care from your trusted local florist.
• •Your dream wedding, beautifully in bloom. My Enchanted Florist offers bespoke floral designs that capture your unique love story. From breathtaking bouquets to enchanting venue décor, trust our expert florists to add a touch of magic to your special day. Schedule your personal consultation today.
• •In moments of tenderness, let flowers speak the words your heart feels. My Enchanted Florist provides compassionate service and thoughtfully designed sympathy arrangements to honor your loved ones with beauty and grace. We're here for you with prompt and respectful delivery.
• •Enchant your home this season! 🍂 Our new collection of autumn-inspired arrangements brings the warmth and beauty of fall indoors. Handcrafted with the freshest blooms by your local Pasadena florists. Order online for a touch of seasonal magic!
• •Why do our customers say our flowers are 'absolutely beautiful' and 'lasted over two weeks'? It's our commitment to quality and the passion poured into every petal. Experience the My Enchanted Florist difference today and let us make your floral gift perfect.