Brand Tone

Friendly, creative, and approachable; casual, personal, fun, lighthearted, and full of personality.

Brand Values

• •Creativity & Self-Expression
• •Handmade Craftsmanship
• •Playfulness & Joy
• •Accessibility

Best Practices

• •Consistently use terms like "handcrafted," "made with love," "artist-made," and "small batch" to reinforce the value and authenticity of your core products.
• •Use a conversational tone across all platforms. Ask questions, use emojis to add personality, and write as if you're talking to a friend.
• •Describe your products in a way that evokes feeling. Use words like "vibrant," "joyful," "bold," and "whimsical" to paint a picture and create an emotional connection.
• •Create a cohesive brand story that ties your diverse products together. Frame everything as a curated collection of "eclectic gems" designed to help customers build a unique and expressive personal style.
• •Go beyond describing the product's features. Focus your copy on how your items empower the customer to express their individuality, brighten their day, and feel more confident in their style.

Social Perception

Perceived as a small, independent creator of vibrant and unique handmade accessories, appealing to individuals seeking distinctive, non-mass-produced pieces. It's evolving into a broader lifestyle brand with a curated collection, maintaining an authentic "maker" feel that fosters direct connection with customers.

Copy Examples

• •Your jewelry box is about to get a lot more fun! ✨ Introducing our new 'Cosmic Candy' collection. Each pair is handcrafted with a pop of color and a touch of magic to brighten up any outfit. Ready to find your new favorite statement piece? #myeclecticgem #handmadejewelry #polymerclayearrings #statementearrings #colorfulearrings
• •More than just a t-shirt, it's a statement. Our 'Easy Tiger' tee is crafted from the softest cotton for all-day comfort and features a bold design for when you're feeling fierce. Pair it with your favorite jeans and a pair of our eclectic earrings for a look that's effortlessly you. #graphictee #casualstyle #eclecticfashion
• •From our hands to your ears. ✨ Every pair of our earrings is made with love, care, and a whole lot of color. #handmade #polymerclay #earringmaking #smallbusiness #processvideo
• •A little something new, just for you! 💖
• •Life's too short for boring accessories. At My Eclectic Gem, we celebrate the colorful, the creative, and the one-of-a-kind. Discover our collection of handmade jewelry and curated style finds that let your personality shine. Shop now and express your eclectic self!