Brand Tone

Aspirational & Elegant, Trendy & Fashion-Forward, Promotional & Direct, Accessible & Customer-Oriented

Brand Values

• •Quality
• •Affordability/Value
• •Fashion Leadership & Trend Awareness
• •Variety & Choice
• •Customer Focus
• •Innovation

Best Practices

• •Develop a Brand Voice Chart: Clearly define Mydrobe's core tone (e.g., "Elegant-Trendy," "Aspirational-Accessible") and list keywords, phrases, and a "this-not-that" guide for writing. (e.g., Use: "Chic," "Latest Styles," "Effortless Elegance." Avoid: Overly casual slang, overly technical jargon unless describing fabric).
• •Segment Audience & Platform, Adapt Tone Slightly: While the core voice remains, allow for slight tonal shifts. For instance, TikTok copy can be more playful and emoji-heavy, while product descriptions for "Formals" should be more sophisticated and detailed.
• •Prioritize Clarity and Customer Benefit: Even when promotional, ensure the copy clearly communicates value. For product descriptions, highlight key features (fabric, embroidery, occasion) and benefits (e.g., "Look effortlessly stylish at your next brunch," "Comfort meets tradition").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy complements the visuals used. Elegant imagery should be paired with refined language; trendy, fast-paced videos with energetic and concise text.
• •Regularly Audit and Train: Periodically review all customer-facing copy (website, social media, ads, customer service scripts) to ensure consistency with the defined brand tone. Train anyone creating content on these guidelines to ensure uniformity. Incorporate learnings from customer feedback regarding clarity and perception.

Social Perception

Mydrobe is perceived as a rapidly growing online fashion retailer in Pakistan that offers trendy clothing at competitive prices. However, there's a need to address inconsistencies in quality control and customer service to build stronger, uniform trust. While generally seen as legitimate, the use of an internal review system and some negative experiences can affect trust for some potential buyers.

Copy Examples

• •Step into a world of timeless elegance. Our latest Luxury Pret collection is crafted for the discerning woman who commands attention. Discover intricate details and exquisite fabrics. Shop Mydrobe – Define Your Grace.
• •🔥 Fresh Drops! 🔥 Your feed (and wardrobe) just got an upgrade. Mydrobe's newest collection is here – all the trends you’ve been searching for. Tap to shop before it’s gone! #MydrobeStyle #PakistaniFashion #TrendingNow
• •Don't Walk, RUN! 🏃‍♀️ The Mydrobe Mid-Season Sale is ON! Up to 50% OFF your favorite styles. Limited stock. Unlimited style. Shop now and snag the best deals! mydrobe.pk/sale
• •Your style, your rules, your Mydrobe. From vibrant unstitched lawns to ready-to-wear chic, find outfits for every occasion at prices you'll love. Explore endless choices and express your unique fashion story. Visit mydrobe.pk today!
• •Spotted in #Mydrobe! ✨ We LOVE seeing how you style your Mydrobe finds! Tag us @mydrobe.pk for a chance to be featured. Thank you for being a part of our fashion family – your amazing taste inspires us every day!