Brand Tone

Provocative and Direct, Safety-conscious and Empowering, Pragmatic and Functional

Brand Values

• •Safety
• •Empowerment
• •Awareness
• •Freedom

Best Practices

• •Balance Provocation with Reassurance: The name "mydrinkcondom" is the hook. The rest of the copy should be clear, reassuring, and focused on the benefit of safety. Avoid overly clinical or fearful language; the tone should be empowering, not alarmist.
• •Lead with the Primary Benefit: Always emphasize the anti-spiking feature first, as it is the strongest unique selling proposition. "Feel safe," "Stay in control," and "Worry-free" should be central themes.
• •Incorporate Secondary Benefits: Broaden the product's appeal by mentioning practical uses like protection from insects and sand, especially for marketing in contexts like beach parties or outdoor events. This makes the product useful even when the user isn't at high risk of spiking.
• •Use Empowering, Action-Oriented Language: Use verbs that put the user in control: "Protect," "Cover," "Secure," "Own your night." The messaging should be about taking a proactive step, not hiding in fear.
• •Maintain a Consistent Visual and Verbal Identity: Although no official social media exists, user-generated content provides a template. The brand should adopt a visual style that is modern, clean, and fits within nightlife and social aesthetics. All written copy, from the website to future social posts, should use the same direct, witty, and empowering tone.

Social Perception

mydrinkcondom is perceived as a practical safety device, particularly for harm reduction in social settings. Its provocative name is memorable and communicates function effectively, appealing to young adults, especially women, who frequent party environments. It's seen as a legitimate tool for personal safety, despite potential polarization due to its name.

Copy Examples

• •Your night. Your drink. Your rules. Stay in control with mydrinkcondom. #DrinkSmart #NightlifeSafety
• •Headline: Cover Your Drink. Uncover Your Peace of Mind. Sub-headline: The simple, discreet way to protect your drink from spiking, insects, and anything else you don't want in it.
• •Look out for your friends. A pack of mydrinkcondom is for the whole crew. Order a party pack and make sure everyone gets home safe.
• •The only thing that should be going into your drink is a straw. Don't go out without protection.
• •Subject: Party season is here. Are you covered? Body: From festivals to beach bars, enjoy every moment without a second thought. MyDrinkCondom offers instant protection from unwanted drops, bugs, and sand. It's the essential accessory for a worry-free good time. Shop now.