Brand Tone

Gentle, Authentic, and Educational

Brand Values

• •Natural Quality
• •Handcrafted & Artisanal
• •Sustainability
• •Customer Well-being
• •Transparency

Best Practices

• •Always Lead with "Gentle." Use soft, sensory words. Instead of "powerful results," opt for "nourishing effects." Phrases like "gently cleanses," "creamy lather," and "soothing relief" align with the established tone.
• •Tell the "Why" Behind the "What." Don't just list ingredients; explain their purpose in a simple, relatable way. For example, "We chose olive oil because it hydrates without clogging pores, leaving your skin balanced." This reinforces the educational value.
• •Use "We" and "I" to Maintain a Personal Connection. Write as Esther, the founder. Use "I created this because..." or "We believe in..." to maintain the authentic, small-business feel that customers connect with.
• •Incorporate the Value of "Slow." Highlight the handcrafted nature by using words that evoke patience and care. "Slowly infused," "hand-poured," "cured for six weeks," and "small-batch" are all phrases that contrast with mass production and build perceived value.
• •Let the Visuals and Copy Work Together. Ensure the calm, minimalist aesthetic of the photography and videography is always matched by equally clean, calm, and uncluttered copy. Short sentences and ample white space in text blocks can mirror the visual simplicity.

Social Perception

The perception of Elaria Botanicals is overwhelmingly positive, centered on its quality and authenticity. Customers and followers appreciate the brand's emphasis on high-quality, natural ingredients, the visible care put into each product, and the personal connection to the founder. The audience is composed of individuals seeking alternatives to mass-produced cosmetics, valuing the 'quality over quantity' philosophy and drawn to the brand's story, process, and tangible connection to the creator.

Copy Examples

• •Feel your day melt away. Our Lavender & Shea Butter soap isn't just a cleanser; it's a moment of calm, handcrafted just for you. We use the cold-process method to ensure every bit of nourishing shea butter and soothing lavender essential oil is preserved, ready to leave your skin feeling soft and serene. 🌿 #ElariaBotanicals #HandmadeSoap #NaturalSkincare #SelfCare
• •The Art of Nature, The Care of Hand. Discover Botanical Skincare.
• •A Gift From Our Garden To Your Skin 💌
• •Golden hour for your skin. Introducing our Calendula Body Oil, a liquid sunbeam of nourishment. We slowly infuse organic calendula flowers to capture their complete healing essence, creating a soothing, lightweight oil that calms irritation and imparts a healthy glow. Perfect for sensitive skin and gentle enough for daily ritual. Handmade, vegan, and pure.
• •This is where the magic begins. No factories. Just pure, natural ingredients... and a passion for happy skin. ✨ Quality you can feel, from our hands to yours. What's your favorite natural scent? #SoapMaking #SmallBusiness #CleanBeauty #ASMR