Brand Tone

aspirational, sophisticated, and personable.

Brand Values

• •Curation and Uniqueness
• •Quality and Beauty
• •Customer-Centric Service
• •Local Community Focus
• •Expertise

Best Practices

• •Lead with the Story: Always frame products around their origin, craftsmanship, or the feeling they evoke. Use words like "Sourced," "Discovered," "Handpicked," and "Curated" to reinforce the brand's value of uniqueness.
• •Blend Aspirational with Personable: Combine elevated, beautiful language ("exquisite," "divine," "treasure") with warm, direct, and helpful information. For example, follow an inspiring paragraph with a clear, simple call-to-action or a practical detail about the product.
• •Emphasize Scarcity and Exclusivity: Use phrases like "One-of-a-kind," "Limited collection," or "Only one available" to highlight the unique nature of the inventory and create a sense of urgency.
• •Maintain a Local Connection: Regularly mention the Busselton showroom, reference local areas like Perth and Margaret River in shipping details, and use location-specific hashtags to stay connected to the Western Australian community.
• •Use the Founder's Voice: Continue to incorporate "Kellie's Favourites" or expert tips from her. This builds brand personality, establishes trust and authority, and makes the business feel more human and less like a generic retailer.

Social Perception

My Divine Home is perceived as a high-quality, trusted local retailer of unique and beautiful home goods. The positive online rating reflects customer satisfaction with their products and service. They are seen as a destination for finding special "treasures" that are not available in mass-market stores. The brand's active importation and global sourcing contribute to a perception of it being a unique and worldly collection. The combination of a physical showroom and a robust online presence allows them to be perceived as both an accessible local shop and a broader e-commerce brand.

Copy Examples

• •More Than a Chair. It's a Story. From a Parisian apartment to our Busselton showroom, and now, ready for your home. We believe every piece should have a past and a future. Discover the one-of-a-kind treasures that are waiting to tell their next chapter with you. #mydivinehome #vintagetreasure #busselton #homedecor #perthinteriors
• •Your Home is a Story. We Find the Words. Explore our curated collection of vintage and new homewares, sourced from around the globe to bring character and soul to your space.
• •Just Landed: A Handpicked Collection from France
• •Crafted by artisans and carried across oceans, this solid wood cabinet is a testament to timeless skill. With intricate detailing and a character that can't be replicated, it’s not just a storage piece—it's the future heart of your room. We only have one. Make it yours.
• •Stop Searching. Start Discovering. Your home deserves more than mass-produced. At My Divine Home in Busselton, we've curated a world of unique furniture and decor. Visit our showroom on Strelly St this weekend and find the piece you've been looking for.