Brand Tone

Enthusiastic & Aspirational, Value-Oriented & Practical, Experiential, Friendly & Accessible

Brand Values

• •Value for Money
• •Discovery & Exploration
• •Accessibility
• •Supporting Local (implied)
• •Enjoyment & Lifestyle

Best Practices

• •Always Emphasize Value and Savings: Clearly communicate the "Buy One Get One Free" benefit and the potential for significant savings. Use phrases like "save," "half-price," "incredible value."
• •Maintain an Enthusiastic and Positive Voice: Use vibrant, exciting language that reflects the joy of discovery and experience. Words like "explore," "discover," "indulge," "treat yourself" can be effective.
• •Focus on the Experience: Highlight the enjoyable experiences the passbook unlocks – delicious food, new places, fun activities, creating memories.
• •Keep it Clear and Simple: While enthusiastic, ensure the core message of what the passbook offers and how to get it is straightforward and easy to understand. Avoid jargon.
• •Use Strong Calls to Action: Encourage immediate action with phrases like "Get Your Passbook Now," "Start Saving Today," "Don't Miss Out," "Explore Dubai for Less."

Social Perception

myDiningOut Passbook Dubai is likely perceived as a smart way to save money while enjoying what Dubai has to offer. Users likely see it as a tool for exploration, helping them discover new restaurants and activities they might not have tried otherwise. It could be perceived as particularly beneficial for residents looking to manage their leisure spending and for tourists wanting to experience more of Dubai within a budget.

Copy Examples

• •Headline: Dubai's Best, For Less! Grab Your myDiningOut Passbook. Body: Unlock 1000+ Buy One Get One Free offers across Dubai's hottest restaurants, spas, & more! Eat, play, and save with the 2024 Passbook. Your adventure starts here! #DubaiDeals #MyDiningOutPassbook #BOGODubai
• •Headline: Taste the City, Halve the Bill! Body: Why pay full price? The myDiningOut Passbook is your golden ticket to experiencing Dubai's vibrant dining scene with exclusive 2-for-1 deals. From fine dining to casual eats – explore more, spend less. Get yours today! #DubaiFoodie #SavingsCompanion #ExploreDubai
• •Headline: More Fun, More Flavour, More Dubai! Body: Don't just live in Dubai, experience it! With the myDiningOut Passbook, enjoy buy-one-get-one-free offers at top restaurants, relaxing spas, and exciting activities. Create amazing memories without breaking the bank. What are you waiting for? #DubaiLife #BOGOOffers #PassbookSavings
• •Headline: Your Smart Guide to Dubai's Delights! Body: Coffee catch-ups, romantic dinners, family brunches, or spa days – do it all for less with myDiningOut Passbook. Featuring 1000+ BOGO deals, it's the smartest way to enjoy the best of Dubai. Order your 2024 edition now! #SmartSavings #DubaiExperiences #DiningPassbook
• •Headline: Double the Fun, Not the Price! Body: Imagine enjoying two main courses for the price of one at your favorite Dubai spots. Stop imagining, start doing! The myDiningOut Passbook brings you unbeatable BOGO deals. Perfect for sharing experiences (and the bill!). #MakeItADouble #DubaiOffers #EatOutSaveMore