Brand Tone

Warm and Friendly, Sentimental and Heartfelt, Appreciative, Joyful and Celebratory, Helpful and Service-Oriented

Brand Values

• •Love for Pets
• •Creating Lasting Memories
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Quality Artwork
• •Accessibility

Best Practices

• •Always Lead with Emotion: Connect with the customer's love for their pet. Use words that evoke warmth, affection, and cherished memories (e.g., "cherish," "beloved," "heartfelt," "joyful," "spirit").
• •Emphasize Personalization: Remind customers that each piece is unique and created specifically for *their* pet. Highlight the "custom" and "one-of-a-kind" aspects.
• •Keep it Positive and Celebratory: Frame the artwork as a celebration of the pet's life and personality, even if it's a memorial piece (focus on celebrating the love and memories).
• •Be Clear and Simple: While emotional, the language should still be easy to understand. Clearly explain the process and the benefits (digital file, versatile use, quick turnaround).
• •Incorporate Social Proof Authentically: When using testimonials or customer stories, let their genuine emotion and enthusiasm shine through. Use their words where possible (with permission).

Social Perception

Trusted Service, High Emotional Value, Good Quality and Value, Great Gift Idea, Responsive and Accommodating

Copy Examples

• •🐾 That face! 🐾 Swipe to see how we turned @[CustomerName]'s adorable photo of [Pet'sName] into a timeless Disney-style treasure! 😍 Want to immortalize your furry, scaly, or feathery friend? Tap the link in our bio to create a portrait that’s as unique as they are! #MyDigitalPet #PetPortrait #CustomPetArt #DogLove #CatLove #PetMemories
• •Headline: Keep Their Paw Print on Your Heart, Forever. ❤️ Body: Your pet is family. Capture their unique spirit with a beautiful, custom digital portrait from My Digital Pet. Our talented artists create stunning artworks you’ll cherish for a lifetime. Perfect as a heartfelt gift or a special treat for yourself! Upload your photo today and let us create magic. ✨ [Link to website]
• •More Than Just a Portrait, It's a Feeling. At My Digital Pet, we understand the incredible bond you share with your companion. We lovingly transform your favorite pet photos into beautiful, custom digital art that captures their personality and your love. A joyful celebration, a cherished memory, a unique gift – created with care, just for you and your best friend.
• •Subject: Welcome to the My Digital Pet Family! 🐾 Body: Hi [Customer Name], thanks for joining us! We’re passionate about celebrating the amazing pets that make our lives so much brighter. Whether you're looking to create a stunning portrait of your own furry (or feathery, or scaly!) friend, or searching for the perfect heartfelt gift for a fellow pet lover, you're in the right place. Explore our styles and see how we can turn your precious photos into cherished art! [Link to gallery/shop]
• •Capture the sleek, modern essence of your beloved pet with our Vector Art style! Perfect for a clean, contemporary look, these portraits highlight your pet's distinct features with bold lines and vibrant colors. Simply upload your photo, and our artists will craft a unique digital masterpiece that’s ready to print, share, and adore. A joyful way to celebrate your companion! Available with a custom color circle or a classic white background.