Brand Tone

Professional, helpful, and trustworthy; clear, direct, and solution-oriented, focusing on reliability and building confidence.

Brand Values

• •Convenience & Problem-Solving
• •Reliability and Trust
• •Customer-Centricity & Accessibility
• •Environmental Responsibility
• •Cost-Effectiveness

Best Practices

• •Always Be the Solution: Frame every piece of copy, from social media posts to website text, as a solution to a specific customer problem (e.g., "Problem: Porch pirates. Solution: Our free hold-for-pickup service.").
• •Emphasize Trust Through Association: Regularly mention official partnerships with well-known carriers like FedEx, DHL, and Purolator. This leverages their established credibility to bolster your own.
• •Maintain a Professional, Yet Personal Voice: Use clear, professional language but don't be afraid to refer back to the founding story. Phrases like "We started this company because we faced the same frustrations" can build a strong connection.
• •Highlight a Spectrum of Services: In marketing materials, try to mention the breadth of services (e.g., "From package receiving to international freight...") to reinforce the "one-stop-shop" value proposition.
• •Lead with Value, Not Just Features: Instead of just saying "We offer rate shopping," say "We save you time and money by comparing courier rates for you." Always connect the service feature to a direct customer benefit.

Social Perception

The brand's social perception is primarily shaped by its curated online presence, projecting an image of a professional, reliable, multi-faceted local business that serves as a practical alternative to dealing with multiple large courier companies. Its status as a small, privately-owned Canadian company also resonates with a 'shop local' sentiment.

Copy Examples

• •Stop juggling multiple couriers. At My Delivery Concierge, we find you the best rate from over 13 carriers, print your labels, and manage your outbound shipments. You handle the sales, we'll handle the shipping. Partner with us today.
• •Tired of 'porch pirates' and weather-damaged deliveries? Ship your online orders to our secure Georgetown location for free. We’ll keep your packages safe and sound until you’re ready. Shop online with total peace of mind.
• •Sending a package overseas? Don't get lost in customs paperwork. As an authorized DHL Service Point, we simplify international shipping, helping you with forms and finding the most efficient service. Ship globally, with local help.
• •Ship smarter and greener. We save you money with competitive rates and reduce waste by upcycling packing materials. Choose a delivery partner that’s good for your budget and the planet.
• •Missed another delivery? There’s a better way. My Delivery Concierge is your all-in-one hub for receiving packages from any carrier, sending parcels worldwide, and even secure document shredding. Simplify your to-do list with one local stop.