Brand Tone

Inspirational & Aspirational, Stylish & Elegant, Warm & Personal, Artistic & Passionate, Quality-Conscious

Brand Values

• •Artistic Integrity & Uniqueness
• •Quality Craftsmanship
• •Aesthetic Harmony & Interior Styling
• •Accessibility & Affordability
• •Passion for Design & Nature
• •Customer Connection

Best Practices

• •Embrace Visual Language: Use descriptive and evocative words that paint a picture, mirroring the visual nature of the products. Terms like "serene," "vibrant," "elegant," "minimalist," and "hand-crafted" can be effective.
• •Highlight Artistry and Exclusivity: Consistently mention the artist (Maaike Koster), the limited-edition nature of prints, and the quality of materials. This reinforces value and uniqueness.
• •Speak to Aspirations: Focus on how the art helps customers achieve their desired home aesthetic and express their personality. Frame products as solutions for creating beautiful, inspiring spaces.
• •Maintain a Warm and Approachable Voice: Even while being stylish and elegant, keep the language inviting. Use "you" and "your" to speak directly to the customer. The "My Deer" (My Dear) pun can be subtly woven in if appropriate, or simply let the warmth come through friendly phrasing.
• •Be Consistent Across Platforms (but adapt to context): While the core tone should remain, tailor the specific messaging to the platform. Instagram might be more about visual storytelling and short, engaging captions, while the website can offer more detailed narratives and product information. Ensure the Dutch and English messaging carry the same core feeling.

Social Perception

Positive, Stylish & Trendy, High Quality, Artistic & Authentic, Inspirational for Home Decor

Copy Examples

• •Instagram Post (Image: A living room with one of their botanical prints prominently displayed): Breathe life into your sanctuary. 🌿 Our 'Verdant Whisper' print, designed by Maaike Koster, brings the serene beauty of nature indoors. Discover how art can transform your space. #MyDeerArtShop #BotanicalArt #InteriorStyling #HomeDecor #UniquePrints
• •Website Banner (New Collection): New Arrivals: The Art of Expression. Explore limited edition prints by Maaike Koster, crafted to tell a story in every room. Signed, sealed, and delivered with passion. Find your masterpiece.
• •Facebook Ad (Targeting users interested in interior design): Dreaming of a home that reflects *you*? ✨ My Deer Art Shop offers unique, artist-signed prints that add a touch of elegance and personality. High-quality art, lovingly created. Shop our collection now and receive 10% off your first order! [Link] #WallArt #DutchDesign #MyDeerArtShop #LimitedEdition #InteriorInspo
• •Product Description (for an abstract print): Lose yourself in 'Ethereal Flow.' This captivating abstract piece by Maaike Koster invites interpretation and adds a sophisticated, modern touch to any space. Printed on premium 250gr fine art paper, each piece is a hand-numbered limited edition, ensuring its unique value. Elevate your walls with art that speaks.
• •Pinterest Pin Description (Image: A styled kid's room with an animal print): Spark their imagination! 🦒 Our 'Gentle Giant' giraffe print adds a playful yet stylish touch to any little one's room. Designed with love by Maaike Koster, perfect for creating a whimsical and inspiring space. #KidsRoomDecor #AnimalPrints #NurseryInspo #MyDeerArtShop #WallDecor