Brand Tone

Descriptive, emphasizing customization, gift-giving, and capturing memories. Lighthearted or sentimental, with words like "awesome," "amazing," "perfect gift," "unique," and "memorable."

Brand Values

• •Personalization/Customization: Creating unique, 100% customized products based on customer photos and requirements.
• •Gift-Giving & Memory Making: Products are positioned as ideal gifts for loved ones to celebrate special moments.
• •Craftsmanship (Stated): Using high-quality materials like polymer clay and highlighting that each bobblehead is handcrafted by artists.
• •Customer Satisfaction (Stated): A focus on customer satisfaction and a proofing process.

Best Practices

• •Develop Clear Brand Voice Guidelines: Create a document outlining the desired tone (e.g., "Playful & Heartfelt," "Personal & Crafted"), key messaging points, "do's and don'ts" for language, and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Prioritize Transparency and Honesty: Given the mixed reviews, it's crucial to build trust. Copy should accurately reflect the product, the creation process (including realistic timelines), and clearly state policies. Avoid over-promising.
• •Emphasize the "Custom" and "Handmade" Angles Authentically: Highlight the skill of the artists and the unique nature of each piece. If user-generated content (positive reviews, photos of received items) is available and verifiable, leverage it to build credibility.
• •Focus on the Emotional Connection: Bobbleheads are often sentimental or humorous gifts. Tap into these emotions by using storytelling and focusing on the joy of giving and receiving such a personalized item. ("Capture a smile," "Relive a moment," "The ultimate inside joke gift").
• •Maintain Consistency Across All Channels: Whether it's the website, social media, email, or customer service interactions, the tone should be recognizably Mydedor. This includes actively and professionally managing customer feedback, both positive and negative, to demonstrate a commitment to customer experience (an area currently needing significant improvement based on reviews).

Social Perception

Mixed reviews. Some customers express high satisfaction, while a significant number are highly critical, labeling the company as a "scam" or warning others to "avoid at all costs" due to poor product quality, customer service issues, and delivery problems.

Copy Examples

• •Headline: Capture Your Favorite Moments, Uniquely Yours. Custom Bobbleheads by Mydedor. Body: Don't just give a gift, give a story. Our artists handcraft every detail to bring your photos to life in a fun, personalized bobblehead. Perfect for birthdays, anniversaries, or just because!
• •Social Media Post: Who makes you smile this much? 🥰 Turn that joy into a one-of-a-kind custom bobblehead! Our designers work with you every step of the way. Link in bio to create yours! #Mydedor #CustomGift #Bobblehead #PersonalizedJoy #HandmadeWithLove
• •Product Description Snippet: More than just a figurine, it's a cherished memory. Each Mydedor bobblehead is sculpted with precision from high-quality polymer clay, ensuring a vibrant and lasting keepsake that truly reflects your special person or moment.
• •Email Subject Line: Your Custom Bobblehead Proof is Ready to Wow You! ✨ Body Snippet: Get ready to see your vision come to life! We're excited to share the first look at your custom-designed bobblehead. Click here to review your proof and let us know if it’s perfect, or if you’d like any adjustments. We’re here to make it just right!
• •Promotional Ad: The Gift They'll Never Forget! 🎉 Get 15% off your first custom bobblehead at Mydedor. Painstakingly personalized, wonderfully unique. Bring your photos to life today!