Brand Tone

Dual tone: Professional, reassuring, direct, problem-solving, focused on security and control (for landline monitoring) AND Empathetic, supportive, empowering, caring, educational, and aspirational (towards well-being and self-determination) (for self-care products).

Brand Values

• •Security
• •Control
• •Discretion
• •Well-being/Self-Care
• •Self-Determination
• •Problem Solving

Best Practices

• •Segment Your Audience and Platform: Recognize that the tone for "atackcontrol" (Facebook, landline focus) should be more direct and security-focused, while "mycontrol_selfcare" (Instagram, TikTok) should be empathetic and empowering. Tailor copy accordingly.
• •Develop a Core Messaging Guide: Create a document outlining key phrases, approved terminology, and the emotional goals for each product segment. For landline monitoring, this might include "security, discretion, control." For self-care, "empowerment, well-being, self-determination."
• •Maintain Visual Consistency within Segments: Ensure that the visual branding on each platform aligns with the tone of the copy. The current distinction (more technical for landline, softer for self-care) is a good start.
• •Use Storytelling (especially for Self-Care): Share relatable scenarios or testimonials (if available and appropriate) that highlight how the products help users regain control or improve their well-being. This naturally reinforces an empathetic and supportive tone.
• •Train Your Content Creators: Ensure anyone writing copy understands the distinct tones and values for each brand facet. Regular reviews and feedback sessions can help maintain consistency, especially if different teams or individuals manage different platforms or product lines.

Social Perception

Practical, somewhat niche solution for individuals needing call recording/blocking (landline). Supportive and informative brand in the self-care and women's health space (self-care products).

Copy Examples

• •Tired of disruptive calls? Take back your peace of mind. my Control® offers discreet landline monitoring to block unwanted callers and record important conversations. Secure your line, control your calls.
• •Stop telephone terror. Don't be a victim of nuisance calls. With my Control®, you decide who gets through. Block, record, and manage your landline calls with ease.
• •Your well-being in your hands. ✨ Discover more about your body and take control of your self-care journey with my Control® home tests. #SelfCare #Empowerment #HealthJourney
• •Navigating menopause or curious about your vitamin levels? Our easy-to-use self-tests, developed with care, provide clarity and support your path to well-being. Learn more with @mycontrol_selfcare.
• •my Control®: Empowering your peace of mind and well-being. From securing your home communications to supporting your self-care journey, we provide the tools for a more confident and controlled life.