Brand Tone

Nurturing, Pure, Authentic, Health-Conscious, Trustworthy, Approachable

Brand Values

• •Health & Wellness
• •Authenticity & Purity
• •Sustainability & Environmental Responsibility
• •Quality
• •Customer Care & Legacy

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Nurturing, Pure, Authentic, Health-Conscious, Trustworthy, Approachable) with clear examples of "do's and don'ts" for word choice, sentence structure, and style. This should be shared with anyone creating content.
• •Prioritize "You" and Benefits: Frame copy around the customer and how Coco Mama products benefit them and their family's well-being, rather than just listing product features. (e.g., "Nourish your family with...")
• •Emphasize Natural & Pure Language: Use words like "pure," "natural," "wholesome," "authentic," "gently," "fresh" consistently. Avoid overly technical jargon or aggressive sales language.
• •Educate Gently: When sharing health information or benefits, maintain an informative yet caring and accessible tone. Avoid making unsubstantiated claims; instead, focus on the natural properties and traditional uses of coconut.
• •Consistent Visual Storytelling: Ensure that imagery used across all platforms (website, social media) aligns with the brand tone – bright, natural, warm, and perhaps featuring families or individuals enjoying the products in a wholesome context. This reinforces the written message.

Social Perception

Positive for product quality, Trusted for dietary needs, Appreciation for natural & organic aspects, Emerging eco-consciousness

Copy Examples

• •Pure Hydration, Straight From Nature's Heart. 🥥 Coco Mama's Organic Coconut Water – Taste the Goodness, Feel the Vitality.
• •Whip up some love with Coco Mama! ❤️ Our Organic Coconut Milk makes your curries creamier and your desserts divine, all while keeping it wholesome and vegan. What are you creating with Coco Mama today? Share your kitchen stories! #CocoMamaKitchen #NaturallyNourishing #VeganGoodness
• •Unlock the ancient secret to wellness with Coco Mama's Extra Virgin Coconut Oil. Cold-pressed from the finest Indian coconuts, it's your pure, unadulterated partner for healthy cooking, glowing skin, and luscious hair. Embrace the natural path to a healthier you. ✨
• •More than just coconut, it's a mother's promise. Coco Mama was born from a desire to share the pure, authentic coconut goodness we grew up with. Sustainably sourced and lovingly prepared, we bring the heart of India's coconuts to your family's table. 🌿
• •Feel the Coco Mama Care: Special Offer Inside on Your Favourite Organic Treats!