Brand Tone

Warm and Welcoming, Authentic and Passionate, Confident and Established, Luxury-Oriented yet Approachable, Story-Driven

Brand Values

• •Family
• •Craftsmanship and Quality
• •Authenticity and Heritage
• •Customer Service and Relationships
• •Uniqueness and Customization

Best Practices

• •Embrace Storytelling: Weave narratives about the origin of materials, the history of the brand, or the craftsmanship involved. This reinforces authenticity and heritage (e.g., Crafted from 150-year-old reclaimed barnwood, each table has a unique story...).
• •Use Warm, Inclusive Language: Employ words that evoke a sense of family, welcome, and shared passion. Phrases like Join our family, We're passionate about, Feel at home will resonate with the established tone.
• •Highlight Quality & Craftsmanship Specifically: Instead of generic terms, use descriptive language that conveys the tangible quality and artistry (e.g., Hand-stitched leather detailing, Solid, kiln-dried hardwoods, Artisan-hammered copper accents).
• •Maintain a Confident, Knowledgeable Voice: Speak as the experts in Western luxury and rustic design. Share insights, offer advice, and confidently present the value of the products without being arrogant. This builds trust.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and in-store communication is harmonious. Whether it's a TikTok caption or a product description, it should sound like ITWHome.

Social Perception

Highly Positive, Trusted Family Business, Go-To for Western Style, Appreciation for Quality and Service, Engagement Online

Copy Examples

• •Headline: More Than Furniture, It's a Legacy. Discover Handcrafted Western Pieces That Tell Your Story. Body: Since 1993, our family has poured passion into every piece. From rich, reclaimed woods to supple, hand-finished leathers, experience the enduring beauty of true Western luxury. Visit ITWHome – where heritage meets home.
• •Headline: Bring the Spirit of the West Home. Unique Designs, Timeless Craftsmanship. Body: Imagine your space transformed with the rugged elegance of the frontier. At ITWHome, we craft heirloom-quality furniture designed to be lived in and loved for generations. Explore our collections and find your piece of the West.
• •Headline: Feel the Difference Family Makes. Exceptional Service & Unforgettable Furniture. Body: Step into ITWHome and feel the warmth. We’re not just a store; we're a family dedicated to helping you find the perfect Western furnishings. Custom designs, quality materials, and a friendly smile – always.
• •Headline: Luxury That Lives With You. Handcrafted Western Furniture, Built to Last. Body: At ITWHome, luxury isn't just about looks – it's about lasting quality and authentic character. Our artisans use the finest materials to create pieces that are as durable as they are beautiful. Invest in timeless Western style.
• •Headline: Your Vision, Our Craftsmanship. Custom Western Furniture by ITWHome. Body: Dream of a unique piece that perfectly captures your style? Let our family help yours. We specialize in custom-designed Western furniture, handcrafted to your specifications. Let's build something beautiful together.