Brand Tone

Friendly, Approachable, Supportive, Educational, Enthusiastic, Passionate, Creative, Inspiring, Community-Focused, Honest, and Transparent

Brand Values

• •Creativity
• •Quality
• •Education and Empowerment
• •Community
• •Passion
• •Innovation
• •Customer Support

Best Practices

• •Always End with \"Happy Making!\": This signature closing reinforces the brand's positive and encouraging nature across all communication.
• •Use Inclusive and Encouraging Language: Address the audience as \"makers,\" \"artists,\" \"friends,\" or \"clay community.\" Use words that empower and build confidence, especially for beginners.
• •Maintain a Helpful and Educational Stance: Even in product promotions, try to incorporate a tip, a benefit related to learning, or a link to a helpful resource. This reinforces the value of education.
• •Show Genuine Passion: Let the love for polymer clay and creativity shine through. Use enthusiastic adjectives (e.g., \"beautiful,\" \"amazing,\" \"fun,\" \"unique\") when describing products and the creative process.
• •Be Relatable and Authentic: Share behind-the-scenes glimpses, stories (like the founder's journey), and even occasional challenges. This humanizes the brand and builds trust with the community. Use a conversational style, as if speaking directly to a fellow crafter.

Social Perception

Helpful Resource, High-Quality Products, Inspiring and Engaging, Supportive of the Craft Community, Relatable, Positive and Fun

Copy Examples

• •✨ Spark your creativity! ✨ Our NEW [Product Name] collection has just landed! Designed with love and 3D printed right here at MyClayCo, these [cutters/tools] are perfect for adding that unique touch to your polymer clay creations. Get ready to make something amazing! Shop link in bio. Happy making! #MyClayCo #PolymerClay #HandmadeJewelry #CraftSupplies #NewProduct
• •Unleash your inner artist! 🎨 Join our fun & friendly Polymer Clay Workshop on [Date] at [Location/Online]. Whether you're a total beginner or looking to learn new techniques, Tegan and the team will guide you step-by-step to create your own beautiful [earrings/decor]. Limited spots available – book yours today and let's get claying! [Link] #MyClayCoWorkshops #PolymerClayClass #CreativeFun #DIYCrafts #SupportSmallBusinessAU
• •Hey, lovely makers! 👋 In today's tutorial, Carla is showing you [Number] easy hacks for [Specific Technique, e.g., creating perfect floral textures]! We believe crafting should be fun and accessible to everyone. Grab your clay, and let's learn together! All tools and supplies used are available on our website: [Link]. Don't forget to like, subscribe, and share your creations with us using #MyClayCoCreations! Happy making! The MyClayCo Team x
• •Hello Clay Friends! We're so inspired by the incredible pieces you've been sharing in our community! This month, we're spotlighting [mention a community theme or challenge]. Remember, polymer clay is all about expressing your unique style. Our mission is to provide you with the best tools and a supportive space to bring your visions to life. Check out our latest blog post for [Topic]! Happy creating! [Link to blog/products]
• •Dreaming of your next polymer clay masterpiece? ✨ Let our [Collection Name, e.g., Nautical Collection] cutters inspire your creativity! Perfect for unique earrings, keychains, or home decor. Dive into a world of colour and endless possibilities with MyClayCo. [Link to product page] #PolymerClayInspo #MyClayCo #ClayCutters #DIYJewelry #CraftIdeasAustralia