Brand Tone

Professional, Expert, Quality-Focused, Supportive, Accessible, Direct, and Informative.

Brand Values

• •Professionalism
• •Quality
• •Expertise
• •Accessibility & Choice
• •Customer Focus
• •Passion for the Craft

Best Practices

• •Speak as an Expert, Advise as a Peer: Maintain a knowledgeable and authoritative tone, but ensure it's also approachable and supportive, reflecting the brand's origin from within the hairdressing community.
• •Prioritize Clarity and Precision: Use accurate terminology related to hairdressing and scissor technology. Avoid vague language; be specific about materials, benefits, and uses.
• •Emphasize Quality and Craftsmanship: Consistently highlight the quality of the products, the brands stocked, and the materials used (e.g., "high-quality Japanese steel," "renowned German engineering").
• •Focus on Professional Benefits: Frame product descriptions and content around how the scissors can help hairdressers improve their work, achieve better results, enhance their skills, or work more comfortably (e.g., "reduce hand fatigue," "achieve cleaner lines," "perfect for advanced techniques").
• •Maintain a Helpful and Supportive Stance: Ensure that calls to action, customer service information, and advice sections convey a willingness to assist and guide professionals in their choices.

Social Perception

Trusted Resource for Professionals, Specialized Niche Player, International Reach.

Copy Examples

• •Homepage Headline: "Master Your Craft: Premium Hair Scissors for the Discerning Professional. Explore the expertly curated collection at My Hair Scissors."
• •Product Category Introduction: "Discover Unrivaled Precision. Our selection of Japanese steel scissors offers superior sharpness and durability, empowering you to create flawless cuts, every time."
• •Email Marketing Subject Line (New Product): "Elevate Your Artistry: Introducing the New [Brand Name] Ergonomic Scissors."
• •Blog Post Promotion: "Choosing the Right Tool: Our latest guide helps you navigate scissor sizes and blade types for optimal performance. Read more on the My Hair Scissors blog."
• •About Us Snippet: "Founded by hairdressers, for hairdressers. At My Hair Scissors, we're passionate about providing the finest tools and expertise to support your creativity and success."