Brand Tone

helpful, supportive, and expert

Brand Values

• •Customer-centricity: Putting the customer first is a guiding principle, with a focus on providing personalized advice and a positive experience.
• •Expertise: Leveraging nearly a decade of experience to offer knowledgeable advice and help customers make informed decisions.
• •Transparency: Providing clear, impartial, and honest advice.
• •Support & Harm Reduction: A core mission to help the UK become smoke-free by offering vaping as a viable alternative to smoking.
• •Community: Fostering a welcoming environment where customers can connect with staff and other vapers.
• •Responsibility: Implementing age verification measures and promoting vaping as a tool for existing adult smokers to quit.
• •Quality & Variety: Offering a wide selection of quality vaping products from various brands.
• •Convenience: Ensuring customers get what they need when they need it, through online and physical stores, fast delivery, and online support.

Best Practices

• •Prioritize Education and Support: Always aim to inform and assist, especially for those new to vaping or looking to quit smoking. Use clear, jargon-free language where possible, or explain technical terms simply.
• •Emphasize "We're Here to Help": Reinforce the message of support and guidance across all communications. Use phrases that convey expertise and a willingness to assist (e.g., "expert advice," "we'll guide you," "here to support you").
• •Foster a Sense of Community: Use inclusive language that makes customers feel like they are part of the MyCigara family and the wider vaping community. Refer to shared goals, like becoming smoke-free.
• •Be Transparent and Honest: Provide clear information about products, services, and the company's mission. Acknowledge the complexities of quitting smoking while positioning vaping as a helpful tool.
• •Maintain a Positive and Encouraging Voice: Even when discussing the challenges of quitting smoking, keep the tone optimistic, focusing on the positive outcomes and the support available through MyCigara.

Social Perception

Positive: Generally, MyCigara is perceived positively by its customers. They are seen as a reliable source for vaping products with good customer service, fair prices, and quick delivery. Many customers appreciate the expert advice and support in their efforts to quit smoking. They are often described as an "excellent company" with "quality products." Trustworthy Resource: The brand is viewed as a knowledgeable and trustworthy voice in the UK vaping sector. Community-Oriented: Their physical stores are seen by some as meeting places for vape enthusiasts. Areas for Improvement (based on some reviews): While largely positive, some customers have experienced issues with order fulfillment or customer service responsiveness, indicating areas where consistency can be enhanced.

Copy Examples

• •Headline: Ready to make the switch? Your smoke-free journey starts with MyCigara. Body: We know quitting smoking is tough, but you don't have to do it alone. Our expert team is here to guide you to the right vape and support you every step of the way. Let's make the UK smoke-free, together.
• •Product Promotion: Discover the [New Product Name]! Perfect for beginners, it offers a smooth experience and satisfying flavour. Got questions? Our friendly experts are ready to help you find your perfect match.
• •Blog Post Snippet: Confused by vaping jargon? Our latest guide breaks down everything you need to know about MTL vs. DTL vaping in simple terms. Because making an informed choice is key to a successful switch.
• •Social Media Post: Thinking about vaping? It’s a big step, and we’re here to help! From finding your first kit to choosing the right e-liquid, our team offers personalized advice to get you started on your smoke-free path. #VapingSupport #QuitSmoking #MyCigara
• •Email Subject Line: Your Questions Answered: Expert Vaping Tips from MyCigara Email Body Snippet: At MyCigara, we believe in empowering you with knowledge. That's why we're sharing our top tips for a better vaping experience. From maintenance to flavour exploration, we've got you covered.