Brand Tone

Traditional & Respectful, Customer-Centric & Welcoming, Celebratory & Elegant, Informative & Assuring, Accessible

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Variety & Choice
• •Beauty & Comfort
• •Support for Weavers
• •Staying Current

Best Practices

• •Emphasize Heritage Authentically: Consistently weave in the brand's long history (since 1984) and its connection to Indian traditions and handloom. Avoid generic statements; instead, be specific about craftsmanship or regional inspirations when possible.
• •Prioritize Warmth and Invitation: Use welcoming language that makes the customer feel valued and invited to explore. Phrases like 'We invite you,' 'Discover,' 'Explore' align with their established customer-centric approach.
• •Balance Tradition with Modernity: While heritage is key, also highlight how the collections stay updated with fashion trends to appeal to a broader, contemporary audience. Showcase versatility.
• •Focus on Value Beyond Price: While 'reasonable prices' and 'budget-friendly' options are mentioned, the primary focus in copy should be on the intrinsic value – quality, craftsmanship, heritage, and the emotional connection to wearing a saree.
• •Maintain Visual-Verbal Synergy: Ensure the tone of the copy aligns with the visuals used on the website and social media. If the imagery is elegant and celebratory, the copy should reflect the same sophistication and joy.

Social Perception

Established & Known, Go-To for Variety, Trusted for Traditional Wear, Online Accessibility

Copy Examples

• •Headline: Drape Yourself in Legacy. Explore Our Timeless Handloom Collection. Body: Since 1984, My Choice Sarees has been a custodian of India's rich weaving traditions. Discover sarees that tell a story of heritage and craftsmanship, designed for your most cherished moments.
• •Headline: Your Perfect Saree Awaits. Beauty, Comfort, and Unmatched Choice. Body: At My Choice Sarees, we believe elegance should feel effortless. Explore a stunning array of sarees, from classic silks to contemporary chic, all curated with an eye for quality and your comfort. Find the one that speaks to you.
• •Headline: Celebrate Every Occasion with My Choice. Exquisite Sarees for a Lifetime of Memories. Body: From grand weddings to intimate festivities, let our sarees add a touch of magic. We offer an extravagant collection that blends tradition with modern trends, ensuring you shine at every event.
• •Headline: The Weaver's Art, Your Treasured Heirloom. Supporting Tradition, Embracing Style. Body: Each saree at My Choice is a testament to the skill of Indian weavers. We are committed to preserving this art, bringing you authentic, hand-picked creations that you'll cherish forever.
• •Headline: Decades of Trust, Generations of Style. Shop with Confidence at My Choice Sarees. Body: With a legacy of outstanding quality and customer service, My Choice Sarees invites you to experience a seamless shopping journey, online or in-store. Discover your next favorite saree today.