Tono de Marca

authentic, passionate, premium, evocative, personal, and educational

Valores de Marca

• •Tradition & Heritage
• •Quality & Excellence
• •Sustainability & Respect for Nature
• •Authenticity & Transparency
• •Fairness

Mejores Prácticas

• •Always connect the product back to its roots, weaving in elements of the brand's heritage, the founder's passion, and the Tunisian origin.
• •Use sensory and emotive language, appealing to emotions and providing rich descriptions like "exquisite," "mild and fruity," and notes of "almonds, figs, apples and fresh grass."
• •Consistently mention key quality indicators such as "organic," "hand-harvested," "cold extraction," "limited production," and "award-winning" to emphasize quality and exclusivity.
• •Continue to feature the founder, Maha Ben Salah, in communications, leveraging her personal narrative as the brand's most unique asset to build authentic connections.
• •Provide value beyond the product by sharing recipes, explaining health benefits, and detailing the sustainable production process, positioning the brand as an expert and trustworthy source.

Percepción Social

Highly positive, customers perceive Mycena as a premium, high-quality, and exclusive product with an exquisite taste. It is seen as personal and trustworthy due to the founder's involvement and authentic story, bridging German and Tunisian cultures. The brand is also considered gift-worthy due to its elegant packaging and premium perception.

Ejemplos de Copy

• •From 100-year-old Chemlali olive trees in Tunisia to your table. Each drop of Mycena is a testament to generations of passion and respect for nature. Experience the mild, fruity notes that transform every meal into a masterpiece. #Mycena #BioOlivenöl #OrganicOliveOil #TraditionInABottle #TunisianGold
• •Discover the award-winning taste of Mycena. Our founder, Maha Ben Salah, brings her family's Tunisian heritage to Germany in this limited-edition organic olive oil. Hand-harvested and cold-pressed for an exquisitely smooth flavor. Ready for a taste of authenticity? Shop now and receive 10% off your first order.
• •Mycena was born from a desire to connect two cultures through a shared passion for quality. For founder Maha Ben Salah, olive oil is more than an ingredient; it's a cherished childhood memory and a part of her identity. We partner with a pioneer of organic farming in Sfax, Tunisia, to bring you an olive oil that is as rich in history as it is in flavor. Welcome to the family.
• •This week, we're sharing a taste of Tunisia. Our founder’s favorite, Salade Mechouia, is a simple yet vibrant dish that truly comes alive with a generous drizzle of Mycena. The mild, almond notes of our Chemlali olive oil perfectly complement the grilled vegetables. Get the recipe inside and bring a piece of our tradition to your kitchen.
• •Mycena Bio-Olivenöl | Gold Medal Winner. From Tunisia's ancient groves. Mild, fruity & 100% organic. Shop our limited harvest.