Brand Tone

aspirational, educated, and serene

Brand Values

• •Quality & Purity
• •Sustainability & Natural Harmony
• •Transparency & Integrity
• •Efficacy & Well-being

Best Practices

• •Lead with the Benefit, Support with the Science: Start copy with the desired feeling or outcome (e.g., "Find your focus," "Unwind naturally"). Then, briefly mention the key ingredients and their functions (e.g., "powered by Lion's Mane to support cognitive clarity") to build credibility.
• •Use a Serene and Intentional Vocabulary: Consistently use words like "balance," "harmony," "ritual," "clarity," "potential," "transformative," and "well-being." Avoid overly aggressive or hyped-up marketing language like "supercharge" or "bio-hack," which can clash with the serene tone.
• •Educate, Don't Just Sell: Frame content around education. Create blog posts, carousels, or reels explaining the difference between mushroom types, the importance of extraction methods, or the history of their use in TCM. This reinforces the brand's value of transparency and expertise.
• •Emphasize the Ritual: Always connect the product to a moment in the day (the morning coffee, the evening wind-down). This elevates the product from a simple consumable to an integral part of a mindful lifestyle. Use phrases like "your daily ritual," "elevate your morning," and "your evening unwind."
• •Maintain Visual and Textual Harmony: Ensure the calm, earthy, and premium aesthetic of the brand's visuals is matched by the language. The copy should feel as clean, natural, and sophisticated as the photography and design. This consistency across all touchpoints is key to building a strong, recognizable brand identity.

Social Perception

Premium, high-end, trustworthy, science-informed, and lifestyle-oriented.

Copy Examples

• •Find your center, naturally. Our Dream & Relax blend combines the nervous-system-calming power of Hericium with the stress-reducing properties of Reishi. It's more than a cacao ritual; it's your daily path to tranquility and balance. #Mycelio #FunctionalWellness #FindYourCalm
• •Unlock Your Potential. Discover the transformative power of Swiss-quality functional mushrooms. Our expertly crafted blends are designed to elevate your focus, energy, and well-being. This is your daily ritual, enhanced.
• •Greet the day with clarity and vigor. Rise & Shine is your morning ally, blending energizing Cordyceps with antioxidant-rich Chaga and a hint of Guarana. Each scoop contains potent, organic extracts with 30% polysaccharides to support sustained energy and focus, without the crash. Elevate your coffee ritual to a cornerstone of your well-being.
• •Tired of the 3 PM slump? Nature has the answer.
• •Headline: The Swiss Secret to Natural Energy. Body: Feeling drained? Mycelio crafts premium, organic mushroom-cacao blends in Switzerland to help you reclaim your focus and vitality. Tap into the power of Cordyceps and Chaga for a truly balanced boost. Shop our starter kits today!