Brand Tone

Passionate & Enthusiastic, Youthful & Trendy, Humorous & Playful, Community-Oriented & Engaging, Direct & Promotional, Proudly French

Brand Values

• •Passion for Football
• •Personalization & Self-Expression
• •Quality & Craftsmanship
• •Customer Connection & Community
• •Speed & Efficiency
• •Authenticity

Best Practices

• •Speak the Fan's Language: Use football-specific slang, emojis (⚽🔥), and references that resonate with the target audience. Keep the language energetic and enthusiastic.
• •Embrace Humor and Playfulness: Don't be afraid to be witty, use memes (appropriately), and create a light-hearted connection, especially on social media platforms like TikTok and Instagram.
• •Foster Community & Interaction: Ask questions, run polls, encourage user-generated content (e.g., "Show us your #MyCaseFC setup!"), and make fans feel like part of an exclusive club.
• •Highlight Key Values Consistently: Weave in mentions of "Made in France," "customizable," "fast shipping," and the passion for football naturally within the copy.
• •Stay Current and Relevant: Tie content to current football matches, news, player performances, and trending topics within the football world to show the brand is timely and connected.

Social Perception

High-Quality Custom Gear for Fans, A Go-To Brand for Football Supporters, Engaging & Modern, Trustworthy Retailer, Proudly French

Copy Examples

• •Headline: Your Colours. Your Case. Unleashed. 🔥 Body: Don't just watch the game, BE the game. Design your unique MYCASE FC phone case and wear your passion loud and proud. Made in France, shipped to your door in 24h. Let's gooo! #MyCaseMyClub #[YourTeamName]
• •Headline: Weekend Mood: MATCHDAY! ⚽📱 Body: Got your jersey? Got your chants? Now get the case! Personalize your gear with your hero's name and number. Show the world who you rep. Tap to create yours! Link in bio.
• •Headline: That New Signing Feeling? Get it on a Case! ✍️✨ Body: The transfer window's buzzing, and so are we! Celebrate your club's latest star with a custom case. Fresh designs, fast shipping. What are you waiting for? Design now! #TransferTalk #FootballFanGear
• •Headline: TikTok Made Me Buy It (and it's awesome). 😉 Body: Join 200,000+ fans repping their club with MYCASE FC. Quality cases, your unique design. P.S. Use code TIKTOKLOVE for a cheeky discount! #MyCaseFC #FootballTikTok
• •Headline: More Than Just a Phone Case. It's a Statement. 🗣️🇫🇷 Body: Crafted with passion in France, designed by YOU. Protect your phone AND show your ultimate team pride. From local heroes to global giants, we've got you covered. Explore the collection!