Brand Tone

Educational & Informative, Trustworthy & Transparent, Caring & Empathetic, Natural & Pure, Professional & Approachable

Brand Values

• •Quality
• •Naturalness
• •Transparency & Honesty
• •Customer Well-being
• •Education & Empowerment
• •Responsibility & Trust
• •Curiosity & Continuous Improvement

Best Practices

• •Prioritize Education Over Hard Selling: Focus on informing the customer about the benefits, science (in an accessible way), and responsible use of CBD. Use the blog and informational content as key assets.
• •Maintain Transparency at All Times: Always provide easy access to lab reports, clearly state ingredients, and be honest about what CBD can and cannot do. Avoid making unverified health claims.
• •Use Empathetic and Supportive Language: Address customer concerns and aspirations with understanding. Focus on terms like "well-being," "balance," "relief," and "natural support."
• •Emphasize Natural Origins and Quality: Consistently highlight the use of organic hemp, natural ingredients, and meticulous production processes. Words like "pure," "natural," "organic," and "premium-quality" should be staples.
• •Be Approachable and Clear: While the topic can be scientific, ensure the language is easy to understand for a broad audience. Avoid overly technical jargon where possible, or explain it clearly. Foster a sense of community and open dialogue.

Social Perception

Reliable & Trustworthy, High-Quality Provider, Educational Resource, Customer-Focused, Fairly Priced

Copy Examples

• •Headline: Find Your Natural Balance. Discover the Gentle Power of CBD. Body: Feeling overwhelmed or out of sync? At MyCannaby, we believe in supporting your well-being naturally. Our premium, lab-tested CBD oils are crafted from the purest EU-hemp to help you rediscover calm and equilibrium. Explore our range and start your journey to a more balanced you.
• •Headline: Quality You Can Trust. Transparency You Deserve. Body: We're committed to providing CBD products that are not only effective but also completely transparent. From organic hemp farming to CO2 extraction and independent lab testing, every step is taken with your health in mind. View our analysis certificates online – because you deserve to know exactly what you're putting into your body.
• •Headline: Sleep Better, Live Fuller. Naturally. Body: Tired of restless nights? Our specially formulated CBD for sleep support helps calm the mind and promote deeper, more restorative rest. Wake up refreshed and ready to embrace the day, the natural way. Learn more about how CBD can improve your sleep hygiene on our blog.
• •Headline: More Than Just CBD. It's a Commitment to Your Well-being. Body: MyCannaby was founded on the desire to make high-quality, natural CBD accessible to everyone seeking a better quality of life. We're passionate about the potential of hemp and dedicated to educating our community. Let us be your trusted partner on your path to natural wellness.
• •Headline: Pure, Potent, Plant-Based. That’s the MyCannaby Promise. Body: Experience the difference with our 100% natural CBD products. Grown with care and extracted to preserve all the beneficial compounds, we offer a pure path to relief and relaxation. No hype, just honest products for your everyday well-being.