Brand Tone

Empathetic & Supportive, Empowering & Confident, Gentle & Caring, Modern & Progressive, Approachable & Friendly

Brand Values

• •Comfort & Well-being: Prioritizing the physical comfort of its users during their period.
• •Confidence & Freedom: Enabling individuals to go about their daily lives without period-related anxiety.
• •Health & Body Positivity: Promoting a healthy relationship with one's body and menstrual cycle.
• •Innovation & Practicality: Offering effective and convenient solutions for period management.
• •Sustainability (Potentially): If offering reusable products like period underwear, eco-friendliness would be a key value. One search result mentioned a brand called Butterflies (distinct from MyButterfly) promoting natural and sustainable feminine products.
• •Inclusivity & Openness: Creating a brand that resonates with a diverse audience and destigmatizes menstruation.

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document your brand's personality, core values, target audience, and the specific language (words to use/avoid) that reflects your desired tone (e.g., empathetic, empowering, gentle). This should be the go-to resource for anyone creating content.
• •Understand Your Audience Deeply: Tailor your tone and language to resonate with your specific target demographic (e.g., their age, concerns, aspirations related to menstrual health). Your tone should make them feel understood and supported.
• •Prioritize Empathy and Authenticity: Always write from a place of understanding the user's experience with menstruation. Use genuine, relatable language rather than overly clinical or euphemistic terms. Share real stories or testimonials (with permission) to build connection.
• •Maintain Consistency Across All Channels: Whether it's your website, social media, email marketing, or customer service interactions, the brand's core tone should remain recognizable. While the specific message might adapt to the platform, the underlying personality should be consistent.
• •Train and Empower Your Team: Ensure everyone involved in content creation and customer communication understands and can effectively implement the brand's tone of voice. Regularly review content and provide feedback to maintain consistency and quality.

Social Perception

Positive Perception: Would stem from reliable products that deliver on promises of comfort and leak protection, good customer experiences, and empowering, body-positive marketing. Customers would see the brand as a trustworthy and modern solution.

Copy Examples

• •Headline: Your Period, Your Comfort. Embrace Every Day with MyButterfly. Body: Tired of letting your period call the shots? Our ultra-soft, super-absorbent period underwear is designed to move with you, offering gentle protection and empowering confidence, no matter your flow. Feel the freedom, live your life.
• •Social Media Post: That 'oops, my period started' moment? We've got you covered. Literally. MyButterfly period panties are your discreet best friend for unexpected arrivals and all-day peace of mind. #MyButterflyCare #PeriodComfort #FearlessFlow
• •Product Description Snippet: Crafted with care, just for you. MyButterfly underwear blends breathable, skin-loving fabrics with innovative leak-proof technology. Experience the gentle hug of support and the confidence of knowing you're protected.
• •Email Subject Line: Say Goodbye to Period Worries, Hello to MyButterfly! Email Body Snippet: Imagine a period where comfort and confidence are your constant companions. At MyButterfly, we’re dedicated to transforming your menstrual experience with thoughtfully designed period care that truly cares for you. Discover your new favorite pair today.
• •Ad Copy (Short): MyButterfly: Unfold Your Confidence. All-day comfort, all-cycle protection. Shop now for a worry-free period.