Brand Tone

Transactional and broadly appealing. The language used is straightforward and product-focused, aiming for general appeal and functionality without a distinct personality.

Brand Values

• •Variety
• •Accessibility
• •Efficiency

Best Practices

• •Develop a Brand Persona: Create a detailed profile of your brand as if it were a person. This persona should guide the tone of all communications.
• •Create a Style Guide: Document the brand's tone of voice, key messaging points, preferred terminology, and words to avoid. This guide will ensure consistency across all writers and platforms.
• •Focus on "You" not "We": Frame your copy around the customer's benefits and experience. Instead of "We sell a variety of shoes," try "You'll find the perfect pair of shoes for any occasion."
• •Tell a Story: Use storytelling to connect with your audience on an emotional level. Share the inspiration behind a collection, highlight a customer's experience, or describe the craftsmanship of a product.
• •Be Consistent Across All Channels: Ensure that the tone of voice is the same on your website, social media posts, email newsletters, and customer service interactions. This consistency builds a strong and recognizable brand identity.

Social Perception

Currently, the social perception of MyButterfly is largely neutral due to its limited online footprint. Without significant reviews or social media interactions, public perception is not strongly formed. The primary challenge is obscurity rather than a negative reputation.

Copy Examples

• •Unleash your inner confidence. Our new collection is designed to move with you, from morning coffee to an evening out. Discover your new favorite dress. #MyButterflyStyle #EffortlessFashion
• •Style and comfort, crafted for the modern man. Step into your next adventure with our suede tassel loafers—where timeless design meets everyday ease. #MyButterflyMen #StepUpYourStyle
• •MyButterfly is more than just a store; it's a celebration of your unique style. We bring you curated trends for every member of your family, making it simple to express who you are. #MyButterfly #FashionForEveryone
• •Ready for a style refresh? Find pieces you'll love at prices you'll adore. The MyButterfly sale is on now—discover trending looks for the whole family and enjoy easy shipping straight to your door.
• •At MyButterfly, we believe that fashion is a form of self-expression. Our mission is to provide a diverse and accessible collection of clothing and accessories that empowers you to showcase your individuality. From everyday essentials to standout pieces, we're here to help your style take flight.