Brand Tone

Discreet, Non-Judgmental, Technical, Innovative, Stylish, Classy

Brand Values

• •Discretion and Privacy
• •Innovation and Ingenuity
• •Sustainability
• •Patriotism & Domestic Support
• •Affordability

Best Practices

• •Lead with Discretion: Always frame the product benefits around privacy, subtlety, and respect for shared spaces. Use words like 'discreet,' 'private,' 'personal,' 'odor-free,' and 'without a trace.'
• •Balance Style and Function: When writing about accessories like lighters, emphasize their aesthetic ('elegant,' 'vintage,' 'sleek'). When writing about filters, focus on their innovative function and benefits ('longer lifecycle,' 'eco-friendly,' 'advanced filtration').
• •Emphasize 'Smart Savings': Position the brand as the savvy choice. The 'Meets or Exceeds Name Brand for LESS $$$' angle is powerful. Frame the pre-filters not just as an accessory but as an investment that saves money and reduces waste over time.
• •Subtly Weave in Patriotism: The 'USA' in the name and the mission statement's mention of 'American jobs' are key differentiators. Use phrases like 'American ingenuity,' 'Designed in the USA,' or 'A commitment to quality' to evoke this value without being overly political.
• •Maintain a Non-Judgmental Stance: The tagline 'Without Judgement' should be a guiding principle for all copy. The tone should be inclusive, supportive, and focused on providing a solution, never on judging the customer's lifestyle choices.

Social Perception

The brand has a very low to non-existent social perception, largely unknown to the broader public due to a lack of online mentions, reviews, or active social media presence. While a few positive reviews exist on Etsy, they are insufficient to gauge wider public opinion, and the brand has not visibly tapped into its target private community.

Copy Examples

• •Breathe Easy. Exhale Freely. Your space, your rules. Our personal air filters and stylish accessories offer total discretion, so you can enjoy your smoke without a trace. Style meets privacy. Shop the collection. #DiscreetSmoking #PersonalAirFilter #MyBuddySaver
• •Go Green While You Smoke. Did you know your personal air filter could last longer? Our innovative MBS Pre-Filters are designed to extend the life of your SmokeBuddy or Sploofy, reducing waste and saving you money. Make the sustainable choice for your smoke sessions.
• •The Eco-Friendly Upgrade Your Filter Needs. Don't toss that filter yet! Our American-designed MBS Pre-Filter acts as the first line of defense, capturing particles to extend the life of your personal air filter. It's the smartest, most sustainable way to ensure every exhale is clean and discreet.
• •American Ingenuity for a Cleaner Exhale. Style, Discretion, and a Commitment to Quality. Free Shipping on Orders Over $50.
• •Still Thinking About It? The classiest way to keep it private is waiting for you. From vintage lighters to our game-changing personal air filters, find your perfect accessory at MyBuddySaverUSA. Your privacy is our priority.