Tono de Marca

Friendly, playful, and uplifting, using food-related puns and cheerful language to create a sense of fun and relatability, often feeling like a light-hearted and encouraging conversation with a friend.

Valores de Marca

• •Joy and Delight
• •Creativity and Self-Expression
• •Positivity and Well-being
• •Community

Mejores Prácticas

• •Embrace the Pun: Continue using food and brunch-related puns and wordplay across all copy. It's a signature element of the brand's voice.
• •Keep it Positive and Encouraging: All communication should aim to uplift and inspire. Frame product benefits around joy, creativity, and well-being.
• •Maintain a Conversational Style: Write as if you're talking to a friend. Use "you" and "we" to create a direct and personal connection with the audience.
• •Stay Visually Cohesive: Ensure that the cheerful and colorful aesthetic of the products is reflected in the design of all marketing materials, from social media posts to the website.
• •Tell a Story: Share the inspiration behind new products or the story of the brand. This helps to build a deeper connection with customers who are drawn to the 'why' behind what they buy.

Percepción Social

Charming and unique, offering high-quality, creative products with a clever and appealing food theme in the stationery market. Perceived as positive and inspiring, with a strong and consistent aesthetic.

Ejemplos de Copy

• •Stuck in a planning rut? Let our new brunch-themed stickers add a little flavor to your day! Your planner is about to get a whole lot tastier. 🥑🍞 #mybrunchplans #stickeraddict
• •Your best ideas deserve a beautiful home. From daily to-do lists to your biggest dreams, our food-themed notebooks are here to help you savor every moment. Get 10% off your first order! #journaling #stationerylove
• •Your daily dose of positivity, served fresh! ☀️ Our 'Sweet Notes' affirmation cards are the perfect way to start your day with a smile. #selfcare #positivevibes #affirmations
• •Freshly baked ideas inside! 🥐
• •Deliciously designed stationery to help you plan the life of your dreams.