Brand Tone

Supportive, reassuring, and functional. The language is encouraging and empathetic, positioning the brand as a reliable "friend" and a lifesaver. It is also educational, explaining ergonomic benefits.

Brand Values

• •Support & Comfort
• •Functionality & Efficacy
• •Empowerment & Confidence
• •Bonding
• •Safety & Quality

Best Practices

• •Lead with the Problem, Solve with the Product: Start by acknowledging a specific pain point of new mothers (e.g., back pain, latching difficulty, fear of failure). Then, introduce the My Brest Friend pillow as the engineered solution.
• •Use "Supportive" Language: Employ words like "support," "comfort," "confident," "secure," "easy," and "successful." The brand is a "friend," so the copy should sound like one —empathetic, encouraging, and reliable.
• •Leverage Expert Endorsements: Consistently mention that the product is the "#1 choice of lactation consultants and birthing hospitals." This builds immense trust and credibility.
• •Focus on Benefits, Not Just Features: Instead of just saying "wrap-around design," say "wrap-around design that provides back support and secures to your body so baby won't slip." Connect every feature to a tangible benefit for the mother or baby.
• •Incorporate Testimonials and User Stories: Share quotes and stories from real moms who call the pillow a "lifesaver" or say it "saved their breastfeeding journey." This social proof is powerful and aligns with the brand's perception as a beloved, essential tool.

Social Perception

Overwhelmingly perceived as the superior choice for the initial, most challenging stages of breastfeeding. It is seen as an essential, problem-solving tool, firmer, more secure, and more effective at positioning a newborn for a proper latch, especially by first-time moms or those who struggled with other pillows.

Copy Examples

• •Your best breastfeeding journey starts here. Feeling nervous about nursing? You're not alone. The My Brest Friend pillow was designed with lactation consultants to give you the firm, secure support you need for a perfect latch from day one. Say goodbye to back pain and hello to confident, comfortable bonding. #MyBrestFriend #BreastfeedingSupport #NewMomEssentials
• •The #1 Choice of Lactation Consultants for a Reason. Don't just get a pillow; get the support system you deserve. Our patented wrap-around design secures to your body, eliminating the gap and preventing your baby from rolling. The firm, flat cushion ensures your little one stays at the perfect height, while the built-in backrest saves you from slouching. Plus, the handy side pocket keeps your water, phone, and burp cloths right where you need them. Invest in easier feedings and more confident moments.
• •We see you, mama. Those 3 AM feedings, the uncertainty, the incredible love. The breastfeeding journey is a marathon, not a sprint. What's one thing you wish you'd known before you started? Share your wisdom in the comments below! #MomCommunity #BreastfeedingJourney #MyBrestFriend
• •Your Back Deserves a Break. So Do You.
• •Boppy vs. My Brest Friend: Why a Firm Start Matters for Nursing Success.